Client Spotlight – J-IV Contracting LLC

Client Spotlight J-IV Contracting LLC

We are excited to announce that we have recently completed a new website project for our client J-IV Contracting LLC, a general contractor based in Harrodsburg, Kentucky. J-IV Contracting specializes in custom and spec home building, as well as other project and building needs in the Central Kentucky area.

The new website, which can be found at https://j4contractingky.com/, showcases the company’s portfolio of work, their team of experts, their services and testimonials from satisfied customers. The website also features a blog section where J-IV Contracting shares their insights and tips on various topics related to home building and improvement.

The website was designed and developed by Tunnel Vision Design LLC, a web design and graphic design agency located in Lexington, Kentucky. Tunnel Vision Design provides comprehensive solutions for businesses that want to get online and seen by customers. We offer eye-catching mobile-responsive websites, striking graphic design, branding and logo services, as well as worry-free web hosting packages.

“I was blown away by the quality and creativity of Tunnel Vision Design sites. They are not just websites, they are experiences. They capture the essence of the brand and the message in a stunning and engaging way. I have never seen anything like it before. Tunnel Vision Design sites are incredible!”

– Jasper s.

We are proud to have worked with J-IV Contracting on this project and we know that their new website will help them reach more potential clients and grow their business. If you are looking for a reliable and professional web design and hosting agency for your next project, we highly recommend J-IV Contracting. We are known throughout Kentucky and nationally for our hassle-free maintenance packages which take all the headaches out of having a website. And if you need a stunning website for your business, don’t hesitate to contact us at Tunnel Vision Design. We would love to hear from you!

How Can Artificial Intelligence Like ChatGPT Empower Your Business?

Tunnel Vision Design is excited to announce the latest addition to our toolkit: ChatGPT. This powerful language model, developed by OpenAI, has the ability to understand and generate human-like text, making it a valuable asset for businesses looking to improve their online presence.

As more and more people turn to the web for information, communication, and commerce, the importance of having a strong online presence has never been greater. Traditional website design and development techniques are no longer sufficient to keep up with the rapidly changing landscape of the internet. This is where ChatGPT comes in.

Benefits to using ChatGPT and Artificial Intelligence

ChatGPT allows businesses to create personalized, engaging content for their websites, social media, and other online platforms. With its ability to understand and generate text, ChatGPT can help businesses create high-quality content that resonates with their target audience. This can be especially valuable for small businesses, which often lack the time and resources to produce large amounts of content on their own.

In addition to its potential for improving online content, ChatGPT and other emerging AI technologies have the potential to revolutionize the way businesses operate. By automating routine tasks and providing insights based on data analysis, AI can help businesses increase efficiency and productivity. This can be particularly beneficial for small businesses, which often have limited resources and manpower.

Furthermore, AI technologies like ChatGPT can help businesses better serve their customers. For example, ChatGPT can be used to power chatbots that provide instant answers to customer questions, allowing businesses to offer 24/7 support without the need for a large customer service team. This can improve the customer experience and help businesses build trust and loyalty.

Here are six key ways in which ChatGPT and emerging AI technology will change the web and impact small businesses:

  1. Personalized content creation: ChatGPT allows businesses to create personalized, engaging content for their websites, social media, and other online platforms. With its ability to understand and generate text, ChatGPT can help businesses create high-quality content that resonates with their target audience. This can be especially valuable for small businesses, which often lack the time and resources to produce large amounts of content on their own. Image creators such as Midjourney or DALL-E can even take prompts to generate images as an alternative to paying for photographers or buying stock photos for your blogs and articles.
  2. Improved efficiency and productivity: In addition to its potential for improving online content, ChatGPT and other emerging AI technologies have the potential to revolutionize the way businesses operate. By automating routine tasks and providing insights based on data analysis, AI can help businesses increase efficiency and productivity. This can be particularly beneficial for small businesses, which often have limited resources and manpower.
  3. Enhanced customer support: AI technologies like ChatGPT can also help businesses better serve their customers. For example, ChatGPT can be used to power chatbots that provide instant answers to customer questions, allowing businesses to offer 24/7 support without the need for a large customer service team. This can improve the customer experience and help businesses build trust and loyalty.
  4. Greater competitiveness: As more and more businesses begin to adopt AI technology, those that fail to do so risk falling behind their competitors. By leveraging the power of ChatGPT and other AI tools, businesses can gain a competitive edge and stay ahead of the curve in an increasingly digital world.
  5. Improved decision making: AI technologies like ChatGPT can also provide businesses with valuable insights based on data analysis. By analyzing large amounts of data and identifying patterns, AI can help businesses make more informed decisions and improve their operations.
  6. Increased security: As businesses increasingly rely on digital platforms, the importance of strong security measures cannot be overstated. AI technologies like ChatGPT can help businesses protect their data and systems from cyber threats and other vulnerabilities.

ChatGPT and emerging AI technology have the potential to greatly impact the web and the way businesses operate. By providing personalized content, automating routine tasks, and enhancing customer support, AI can help businesses improve their online presence, increase efficiency, and stay competitive. As AI technology continues to advance, Tunnel Vision Design is excited to be at the forefront of this revolutionary change.

Social Media Automation: The Ultimate Timesaver

social media automation on phone - Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok

Social media automation is the use of technology to schedule and post content on social media platforms without the need for manual intervention. This can help your business save time and resources, as well as improve social media presence. By automating certain tasks, businesses can focus on creating engaging content, interacting with their audience, and analyzing the results of their social media efforts.

Why Spend Time on Social Media At All?

For many businesses that aren’t as engaged online in their direct line of business, it can be hard to justify maintaining social media accounts when there are so many other tasks that need taken care of. However, social media is becoming increasingly vital for brand awareness, customer engagement, and sales.

Tunnel Vision Design can get you started with social media both in setting up accounts, assisting with content creation, and suggesting the best ways that social media may help your business.

Software Options for Social Media Automation

There are several software options available for social media automation, including Hootsuite, Buffer, and Sprout Social. These tools allow businesses to schedule and publish content on multiple social media platforms, as well as track the performance of their posts and analyze social media analytics. Other features may include the ability to engage with followers, manage social media campaigns, and collaborate with team members.

Social Media Automation: The Ultimate Timesaver 1 realistic robot using an macbook with a social media feed 1

How Tunnel Vision Design Can Help

Businesses both small and large can benefit from social media automation and similar automation tools, but how do you get started? This is where hiring an expert like Tunnel Vision Design can get you started on the road to success. We have extensive experience with a variety of automation tools, and we even use them in our own business! Automation can supercharge a smaller marketing budget as it can free up your staff to perform other tasks that aren’t as easily automated.

Benefits of Social Media Automation:

  1. Save time and resources: By automating tasks such as posting content and responding to comments, businesses can save time and resources that would otherwise be spent on manual social media management.
  2. Improve efficiency: Automation can help businesses streamline their social media efforts, allowing them to focus on creating high-quality content and engaging with their audience.
  3. Increase consistency: Social media automation can help businesses maintain a consistent presence on social media, ensuring that their content is being shared regularly and their audience is being engaged with consistently.
  4. Access to more advanced features: Many social media automation tools offer advanced features such as analytics, campaign management, and team collaboration, which can help businesses optimize their social media efforts and track their success.
  5. Better targeting: Social media automation tools often allow businesses to target specific audiences with their content, helping to ensure that their message is being seen by the right people.
  6. Improved customer service: Automation can also be used to respond to customer inquiries and complaints on social media, helping businesses provide timely and effective customer service.
  7. Greater flexibility: Automation allows businesses to schedule and publish content in advance, giving them the flexibility to focus on other tasks while their social media presence is maintained.
  8. Enhanced engagement: By automating certain tasks, businesses can free up time to interact with their audience and create more engaging content, ultimately leading to increased engagement and followers.
  9. Improved analysis and reporting: Social media automation tools often include analytics and reporting features, which can help businesses track the performance of their social media efforts and identify areas for improvement. Analytics can help provide you with a birds-eye view of the performance of your campaigns, so instead of having to login to multiple services you have one place to view how all of your content is doing. This can also help you prioritize services based on where you are seeing the most engagement and sales.
  10. Increased brand awareness: A strong social media presence can help businesses increase their brand awareness and reach a wider audience, ultimately leading to increased sales and revenue.
  11. Better collaboration: Instead of relying on multiple employees with access to the social media accounts to communicate before they post a new tweet or Facebook post, with a calendar of content set up everyone can see what is going to be published in the future.

Types of Automation

  • WordPress auto-posting new articles to Facebook, Twitter, etc. Never forget to promote your new content again with automation!
  • Scheduled tweets
  • Arrange a calendar to post interesting links or articles for your Facebook page regularly
  • Design sales and promotions at night to go live during business hours
  • Auto-chat bots – automatically reply or provide default answers to people messaging your website, Facebook messenger, etc.
  • Create your entire month of social media engagement all at once instead of having to worry about it every day
  • Post your business photos to Instagram automatically
  • Use AI-powered technology such as ChatGPT to get the starter content for you to expand and make your own. See our detailed article about how ChatGPT and other artificial intelligence tools are changing the game for content creators.

Summary

Overall, social media automation can provide numerous benefits for businesses looking to optimize their social media efforts. By using automation tools, businesses can save time and resources, improve their efficiency, and increase their brand awareness and engagement. While automation should not be relied upon entirely, it can be a useful tool for managing social media tasks and freeing up time for more important tasks.

How to Choose a Web Design Agency?

web design - Tunnel Vision Design looking at a Mac designing websites - Lexington KY

We live in an era of immense digitization where a web design can make or break your business growth.

  • 62% of companies experienced a rise in sales after designing a mobile-friendly website.
  • 73% of companies are differentiating their brand with a unique web design. 
  • 38% of users won’t return to your site if it takes a lot of time to load. 

The above statistics highlight how a creative design can enhance user experience, augment business growth, and show positive SEO outcomes. But to achieve the desired results, you need a well-experienced and skilled design team. And finding the right web design agency looks like a daunting task. 

How to Choose a Web Design Agency? 2 group of diverse web designers in modern office

Setting up criteria and narrowing down your options take a lot of time. You can make this process quick by keeping the below points in mind: 

Divide your Search Process into Two Parts

Thousands of web design companies are present today. Going through the details of each of them is not possible. You need to follow two basic steps to simplify this complex procedure. They include: 

  • Creating a list of the top 5 web design companies 
  • Analyzing each company present in the list 

Let us discuss these steps:

How to Short List Top 5 Web Design Companies? 

Generally, a quick Google search of the query “best five web design firms” will give you suitable answers for top-notch companies. However, they might not be the right fit for your business. Here is what you can do to improve relevancy:

  1. Use the Right Keywords 

If companies in the suggested list work with top-notch brands of the world and you own a small digital business, their service charges will not match your budget. To find suitable options, you can add location, business type, and eCommerce business model in your search query. 

For instance, Kentucky’s best web design companies for small B2C businesses can be a proper search.

  1. Take Suggestions from Social Media 

You must have connections in the industry in which you work. These people probably have similar design needs. Post a query on various social media channels to know the most reliable design companies. 

  1. Use Your Instincts

The search process will highlight multiple things about different companies. A short description present on Google’s search page and comments on social media will also give you an idea about the companies that can fulfill your design needs. At this point, use your instincts and jot down the best five companies. 

How To Review and Compare Options from your List? 

After listing the companies, you need to compare them concerning the following points: 

  1. They Respect Your Ideas 

When you contact them, are they ready to give ample time for discussing your project? If they are in a rush and want to finalize the order without proper communication, it shows non-professionalism. 

Not just this, good companies also ask questions related to your business concepts before suggesting designs. They try to understand your perceptions in detail so the design can reflect your ideas. 

Tunnel Vision Design is one of them. Our design team works hard to understand your business goals and make your thoughts come alive. Feel free to contact our team to discuss your ideas

How to Choose a Web Design Agency? 3 group of diverse web designers in modern office cartoon
  1. They Always Provide Valuable Suggestions 

Professional designer teams try to use their expertise and experience to hone your ideas. They consider your ideas and give you suggestions for improvement. It is the key difference between hiring a proficient and an average designer. An expert website designer will always come up with new ideas you have yet to think about. 

  1. They have an Impressive Portfolio 

A web design company always shows its portfolio. Visit the website links present in it to see how the website looks after going live. Some companies share screenshots of previous work, which are not enough to evaluate their expertise. 

Additionally, look at the industries in which they have experience. If your business industry is not among the former clients, refrain from making a deal with them. Not just this, experience in dealing with local or international brands will also impact your decision. 

If they haven’t worked for an international brand yet and you have plans to expand your business globally, the company may not cater to your needs. 

  1. They Appreciate Using a CMS 

CMS is a Content Management System that stores all your website information in one place. Moreover, it allows you to upload or modify website content without coding knowledge. Today, CMS has become a mandatory tool for digital marketing. All experienced web designers have excellent knowledge of using the most popular CMS systems like Word Press, Magento, Drupal, etc. 

When a company’s design team is unaware of using the CMS system, they suggest a static website where only the developer can make the changes after editing the code. This can be a troublesome option. Make CMS expertise a mandatory point in your selection criteria. 

  1. They have Positive Reviews 

Go through the testimonial section of their websites to know the consumer reviews. Satisfied former clients will give you the confidence to rely on the company. Besides this, check their Google seller rating, which is indicated by the stars in the Google ad. High ratings indicate better quality and professionalism. You can also check reviews on social media and business review sites. Tunnel Vision Design has received commendable feedback from its customers. Its review page on Clutch’s website reveals how the company works hard to provide quality service. 

Apart from consumers, employee reviews are also important. Visit the employee review sites like Glassdoor, Comparably, Jobcase, and many others to read about the experience of former employees with the company. Positive employee reviews indicate an excellent company culture, which shows commitment to quality. 

  1. They have Knowledge of the Latest Design Trends 

A modern yet appealing design can enhance user experience and increase conversions. Discuss the trends of website design with an agency to evaluate their knowledge. Organic shapes, smart videos, customized illustrations, and material design are a few of them. 

The design of the company’s website will also help you evaluate its expertise on the latest trends. Notice responsiveness, typography, color palette, the use of high-quality images, and other key components of a good website design.

Refrain from relying on a website with low-quality images, high response time, bad typography, and poor color scheme. 

  1. They work tirelessly to protect your site from malicious attacks

A full-service web design agency should not just be created a site and leaving it to rot and become a vector for attacks by malicious hackers. They should be utilizing cloud security, firewalls, TLS/SSL certificates to encrypt your data in transit, frequent system & plugin updates, and using a top-ranked secure host for your site.

You can read more about these important topics in our article: 4 Methods We Use to Protect Your Site from Malicious Attacks.

At Tunnel Vision Design, we make sure to stay updated with the latest design trends. Our designers know the tactics of decreasing response time, choosing the right color combinations, and selecting high-resolution pictures. 

Final Words 

Finding the best designers may sound complicated, but your business can reach the next level once you contact a reliable website design agency. You just need to shortlist a few websites and go through each of them to pick the best firm. Their experience, portfolio, website outlook, and consumer reviews can be your judgmental tools. 

Clutch Recognizes Tunnel Vision Design as a Leading 2022 Web Designer in Kentucky

Tunnel Vision Design Award

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Tunnel Vision Design is a results-driven web design company. We deliver the solutions that your business needs to establish a memorable digital presence. From eye-catching mobile apps to highly responsive websites, we incorporate all of our expertise to deliver a unique and impressive digital experience. Furthermore, we provide graphic design, branding, and logo services to help your brand stand out from the competition.

Today, we’re happy to announce that we’ve been included in the list of leaders on Clutch. The platform’s 2022 research states that we’re among the top web designers in Kentucky!

“For Tunnel Vision Design to be recognized as one of the top B2B web design firms in Kentucky by Clutch is a true honor among tough competition. It is great to see our hard work recognized and we are also grateful to our clients for spending their time writing reviews of our web development and graphic design services.”

— CEO, Tunnel Vision Design LLC

For context, Clutch is a B2B ratings and reviews platform committed to helping small, mid-market, and enterprise businesses connect with capable service providers. Clutch serves as a valuable resource to businesses when it comes to market research. The platform guarantees unbiased information by interviewing clients of registered vendors directly.

Here are the latest testimonials we’ve collected through Clutch:

“They’re always ready to address any challenge with us, and we appreciate them for that.”

— Brandon Robbins, Project Manager, Lafayette Engineering, Inc.

“I don’t have to strictly supervise their work since they manage everything well.”

— Corey Aumiller, President, The Lakeside Motel and Resort

We want to express our gratitude and appreciation to our partners, especially those who took the time and effort to write their feedback. Find out more about our projects by checking out our Clutch profile!

For more information about offerings, feel free to say hello to our team today!

Run Your Own Horse Auction Site in Kentucky

Web Design | Tunnel Vision Design

Every day we get calls and emails asking us how they can get started running their own Kentucky equine auction website. The good news is it is way easier than you think when you trust Tunnel Vision Design–the online horse auction experts. The information provided here is applicable to every state, so if you aren’t in Kentucky don’t worry, we’ve still got you covered. Give us a call today and we can get you started on the path to running your own site. Whether you are interested in sport horse auctions, trail horse auctions, or just general horses for sale we’ve got you covered. We are also able to offer auctions for other live animals, horse related equipment, or any other auction you may want to run on our industry leading auction software.

Continue reading

TVD: Definitive Horse Auction Experts 2022

Online Horse Auction Sites
TVD: Definitive Horse Auction Experts 2022 5 horse award 01

Tunnel Vision Design is very happy to announce we are being recognized as of the top designers of horse/equine auction websites in the world. We have a number of very successful projects under our belt, and we have the expertise necessary to make your website one of the best in the industry. Each site we create is individually customized both look and feel and uniquely tailored to the needs of the specific organization. We are proud that all of our auction sites have found great success in a competitive and rapidly growing industry!

Horse sales grew in number by 23% in 2021 and the average sale price is up 56%. If you’ve bought or sold horses recently then you know how fast the market is growing. We expect 2022 to be even bigger than 2021 as there are zero signs of slowdown. An equine that would have sold on Facebook or locally for $2,000 a few years ago can easily reach $20,000 or more in an online auction now.

You’ll find our proposals are very competitively priced compared to selling your horses on large, general auction sites where your horses fight for space with everyone else’s. Some of our clients have gone from $0 in auction sales to multi-millions in a year after launch. They would never have achieved that success selling on someone else’s website.

Our Successful Horse Auction Clients

Our Auction Software

We use an industry leading auction software that we believe is the best on the market. Easy to use for both site owners and bidders, the positive responses to our sites have been overwhelming. With each site we design and create, we walk the clients through the features and setup of their sites until they are comfortable running the show on their own. We’ll always be available for questions or issues in the future.

Many of our competitors leave their clients on their own after they build a site: “goodbye and good luck” is a common launch phrase in the industry! Not with a Tunnel Vision Design site as we are looking for partners in success. There’s a reason all of our auction clients are still with us months and years after launching their sites, and it’s because we stand behind every site we make and dedicate ourselves to every site being a huge success. Ask us about our worry-free hosting packages where we handle the backups, maintenance, and upgrades so you don’t have to.

Some of the features our software offers:

  • Proxy Bidding
  • Anti-Sniping
  • Relist – Automatic & Manual
  • Variable Increment
  • Silent Bidding
  • Credit Card payments
  • Buyer’s Premium
TVD: Definitive Horse Auction Experts 2022 6 auction

Your Information is Safe with Us

A very common question we get is: since you all have so many great websites, can we trust you not to share our business’s proprietary information with other sites in our industry? YES, you can always trust us! We pledge to never share details about your business with anyone else. We believe in a free market where each business succeeds on its own merits. We are not creating competitors; we are creating industry leaders.

Don’t bother asking us how our other sites go to be so successful, but there is one thing all of those successful sites have in common: Tunnel Vision Design–we can help you blaze your own trail of success today. We’ve heard our competitors will not make that same guarantee, so don’t risk having to fight an uphill battle from the beginning where your unique ideas and data may not be safe.

Start Making Money Today

Set up a free 15-minute consultation with Tunnel Vision Design today and we can get you started on the road to profitable equine auctions.

We make auction sites: be part of the growing trend now

Area Spotlight #1: Web Design Lexington, KY

Web Design Lexington, KY

From time to time, we are going to spotlight an area of the country with great local businesses that value quality web design. We wanted to start off with our home base of Lexington, KY before we continue to other locations in Kentucky and elsewhere in the United States.

Kentucky Awards

Area Spotlight #1: Web Design Lexington, KY 7 Screen Shot 2021 08 13 at 9.01.38 PM

Expertise.com has recognized Tunnel Vision Design as one of the best web designers in Lexington, KY. Contact us today for your custom website design. Our team conducts a manual review to verify that each company on our list is truly one of the best. We grade each business by the following criteria:

  • Availability
  • Qualification
  • Reputation
  • Experience
  • Professionalism

If you are looking for Kentucky web designers, you’ve found the best.

Kentucky Horse Auctions

Platinum Equine Auction Screens - Lexington, KY

One of the things Kentucky is known for is its horse industry. Tunnel Vision Design is the leading web design firm for horse auction websites and have launched multiple auction sites over the years. One of our very successful clients, Platinum Equine Auction is seeing tremendous growth after we released their new website in 2020. Whether your Kentucky business is interested in an auction-based website or is equine focused, TVD has years of experience to deliver you the solution you need.

Local Meals + Catering – Come To The Table

Just outside of Lexington based in Harrodsburg is one of our newer clients Come To the Table. We are happy to announce the launch of their new website which we are very proud of. Emily asked us for an attractive, eye-catching design where people could order and pay online for a rotating menu of meals and as they say the proof is in the pudding. It’s always great to work with a local business that is also focused on serving local customers.

Come To The Table - Harrodsburg, Kentucky
Come to the Table – local catering

Local Partnerships

We partner with numerous local businesses to provide you the support and customer knowledge that your business needs. Whenever we can use the services of a local business or hire local talent we prefer to support local entrepreneurs too. Kentucky has a lot to offer from horses to bourbon to world-class athletics and we are proud to call Lexington, KY our home base. Outsiders don’t always understand what makes Kentucky Kentucky. It’s important for a lot of small businesses to have local roots and know that when they pick up the phone or send an email it’s not going eight time zones and an ocean away.

World-Wide Partnerships

Just as important as knowing when to support local is knowing when it’s best to go national or international. When it comes to big ticket items like hosting and security we prefer the biggest and best names possible for your website. For infrastructure services such as data centers, cloud storage, distributed denial-of-service (DDoS) mitigation, content delivery, and domain services we will always choose the best company for the job.

Tunnel Vision Design — Local Roots, World-Class Business