5 Ways Your Old Web Design May Be Costing You Money

Design Credibility

48% of users believe website design is the #1 factor when judging a business’s credibility.

Many business owners are reluctant to refresh their website given the cost and difficulty associated with redesigning a site and finding an expert in web design. However, the amount of business lost can often pay for a new site several times over and make your customers happier at the same time. 94% of users create their first impression of a website based on web design alone so it’s critical to get it right.

Outdated websites may also not be up to new standards for accessibility, search engine, page load speeds, or mobile design. Each of these items if not addressed can cost thousands or more in lost sales. Studies have shown that a website tends to lose 5% of business per year when not updated and refreshed. In other words, a five year old site can be missing out on 25% or more of its sales potential!

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