From Concept to Creation: Crafting Your Dream Website Design with These 16 Exciting Design Principles


In today’s digital landscape, having a website is no longer optional; it’s a necessity. But not just any website will do. To achieve your dream web site–to truly stand out and engage your audience, you need a site that combines both form and function—beautiful web design with a user-friendly experience. In this comprehensive guide, we’ll explore the principles and elements that contribute to creating the best website designs. These are the items that Tunnel Vision Design takes into account with every client to help them take their ideas and build them their dream website. It’s important to understand the basic concepts so that you understand the process, especially if you are still evaluating which web design agency to work with. Ask your website design company, how many of these principles are they taking into account? If they can’t immediately answer “all of them,” they may not be ready to handle the website design and marketing of your dreams.

The Importance of Purpose in Website Design

When embarking on any dream website design project, the first question to ask is, “What is the purpose of this website?” Every page should serve a specific function, whether it’s to inform, entertain, or convert visitors into customers. A website without a clear purpose is like a ship without a compass; it may look good, but it’s directionless.

For instance, an e-commerce site should focus on ease of purchase, showcasing products in an appealing manner, and providing all the necessary information for a customer to make an informed decision. On the other hand, a portfolio site for an artist would prioritize visual aesthetics and a gallery layout to showcase the work effectively.

how to find a web designer that makes beautiful website designs

Communication: The Heart of User Experience

In the realm of web design, communication is king. The best website designs are those that communicate their message clearly and concisely. This doesn’t just mean having well-written copy; it also involves the strategic use of design elements like headlines, sub-headers, bullet points, and even white space to make the information easy to digest.

For example, a well-designed blog page would use headlines to break up the text, bullet points to summarize key points, and images or infographics to support the content. This makes it easier for the reader to skim through and find the information they’re looking for.

The Subtleties of Typeface and Color

Typefaces and colors are more than just design elements; they’re tools that can significantly impact how your message is received. The fonts you choose should be easy to read and visually appealing. Serif fonts like Times New Roman are often used for more traditional or formal content, while sans-serif fonts like Arial give a modern, clean look.

Similarly, the color palette you choose can evoke specific emotions and behaviors from your visitors. For example, blue often represents trust and reliability and is commonly used in corporate websites. On the other hand, red can signify passion or urgency and is frequently used for call-to-action buttons.

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Imagery: A Picture is Worth a Thousand Words

They say a picture is worth a thousand words, and in web design, this couldn’t be truer. High-quality images, whether they’re stock photos or custom graphics, can significantly enhance your website’s appeal. However, it’s crucial to use images that align with your site’s purpose and overall aesthetic.

For instance, an online clothing store would benefit from high-resolution product images taken from multiple angles, while a travel blog could be more engaging with captivating photos of exotic locations. The key is to use images that enhance, not distract from, your content.

Navigating the User Journey

One of the most overlooked aspects of web design is navigation. A site could be beautiful and full of useful content, but if users can’t easily find what they’re looking for, they’ll likely leave. Effective navigation involves a well-thought-out layout, clear menu labels, and a logical flow of information.

Consider employing a grid-based layout for a balanced, organized look. This not only makes your site visually appealing but also aids in navigation. Users naturally scan websites in an “F” pattern—left to right, top to bottom. Design your site to facilitate this natural behavior, placing the most crucial information along this visual path.

Load Time and Mobile Responsiveness

In our fast-paced world, speed is everything. A slow-loading website is a surefire way to lose visitors. Optimize your site’s load time by minimizing image sizes, reducing the use of heavy CSS and JavaScript, and employing best practices like lazy loading.

Moreover, with the increasing use of smartphones, having a mobile-friendly website is no longer optional. Google’s search algorithm prioritizes mobile-friendly sites, making this a critical factor for SEO. Ensure your site is responsive, meaning it automatically adjusts to fit the screen size of the device it’s being viewed on.

The Aesthetics of Dream Web Design – Design Tips for Enhanced User Experience

When we talk about beautiful web design, we’re not just referring to a visually pleasing layout. Beauty in web design is a harmonious blend of aesthetics and functionality. It’s about creating an emotional connection with the user while providing them with the information or services they seek.

For instance, a minimalist design with ample white space can evoke feelings of calm and simplicity, while a vibrant, colorful layout can convey energy and creativity. The key is to understand your target audience and tailor your design elements to resonate with them. This involves choosing the right color schemes, typography, and even the spacing between elements to create a cohesive and visually appealing design.

  1. Visual Hierarchy – rank elements (size, color, boldness, etc.) based on your goals.
  2. Divine proportions – Golden ratio (1.618) – Example: 960px width = 593px (960 / 1.6.18) main article + 367px sidebar.
  3. More information = more difficult to choose. Eliminate distracting options and filter. Hick’s Law says every additional choice increases the time needed to make a decision.
  4. Bigger and closer an object is, the easier to use.
  5. Use images that follow the rule of thirds.
  6. Gestalt laws – people see objects in entirety before parts (proximity, similarity, closure, symmetry, common fate, continuity.)
  7. White space and clean design
  8. Occam’s Razor (simplest solution is usually best.)

Visual Hierarchy and Divine Proportions

Visual hierarchy involves ranking design elements based on their importance. This can be achieved through size, color, and placement. For example, the most crucial information should be the largest and placed at the top of the page.

The concept of divine proportions, often referred to as the Golden Ratio, can also enhance your site’s visual appeal. In web design, this could mean having a main article area that takes up about 61.8% of the page width, with a sidebar occupying the remaining space.

Hick’s Law and the Rule of Thirds

Hick’s Law states that every additional choice increases the time needed to make a decision. In web design, this means limiting the number of options presented to the user to make navigation easier.

The Rule of Thirds, a principle borrowed from photography, suggests that an image should be divided into nine equal parts. Placing the most important elements along these lines or their intersections can make the composition more balanced and visually appealing.

Gestalt Laws

Gestalt laws are a set of principles that describe how human perceptions works and the manner in which patterns and complex images are perceived. The six major components are proximity, similarity, closure, symmetry, common fate, and continuity.

  1. Law of proximity – objects close together are automatically viewed as a group.
  2. Law of similarity – Similar things are grouped together (color, shape, size, etc.)
  3. Law of closure – perception will close any gaps to complete a pattern.
  1. Law of symmetry – pleasing to be able to divide an object into even numbers of symmetrical parts.
  2. Law of common fate – perceive objects as lines that move along a path.
  3. Law of continuity – perceiving a line as continuing in its perceived direction.

Examples of these Gestalt Laws in action:

wwf dream website design logo
symmetry - dream website design logo
perception - dream web site design logo

The Psychology of Color in Website Design

The use of color in web design goes far beyond mere aesthetics; it’s a powerful tool that can influence the emotions and behaviors of your audience. Different colors evoke different feelings, and understanding the psychology behind color choices can significantly impact the effectiveness of a website.

For example, the color blue is often associated with trust, calmness, and professionalism. That’s why you’ll find it commonly used in corporate and financial websites. Red, on the other hand, is a color that signifies passion, energy, and action. It’s frequently used in e-commerce websites, particularly for call-to-action buttons, to incite users to make a purchase.

Yellow is another interesting color; it’s associated with happiness and positivity but can also be overwhelming if overused. A splash of yellow can brighten up a website and make it more inviting. However, too much yellow can have the opposite effect, causing discomfort or even annoyance.

office of workers designing beautiful web showcase for clients

Understanding the psychology of color can help you make more informed design decisions. For instance, if you’re building a dream website for a health and wellness brand, shades of green can evoke feelings of tranquility and health. If you’re designing a website for a luxury brand, on the other hand, black can convey a sense of sophistication and luxury.

The Essence of Beautiful Web Design

Beautiful web design is not just about aesthetics; it’s about creating an emotional connection with your audience. The use of color, imagery, and typography should all work in harmony to evoke a specific mood or feeling. For instance, a website for a luxury brand might use a monochromatic color scheme, elegant typefaces, and high-quality images to convey a sense of sophistication and exclusivity. The importance of web design cannot be understated, the beauty and emotion that a site evokes becomes intertwined with the perception of the brand itself.

But beauty is not just skin deep. A beautiful web design also considers the user experience. This means intuitive navigation, fast load times, and mobile responsiveness. The most beautiful web designs are those that are not only visually stunning but also highly functional, offering a seamless user experience from start to finish.

The Role of Iconography in Web Design

Icons are the universal language of the web. They can instantly convey complex ideas in a way that text alone cannot. The use of well-designed icons can significantly enhance a website’s user experience. For example, a shopping cart icon universally signifies an e-commerce function, while a magnifying glass represents search.

However, the key to effective iconography is simplicity and clarity. Overly complex icons can confuse users, defeating their purpose. The best icons are those that are easily recognizable, intuitive, and fit seamlessly with the overall design aesthetic. They should also be versatile, scalable, and consistent in style.

Crafting Effective Logos and Pages

Your logo is the face of your brand; it’s what people will remember you by. Therefore, it should be simple, memorable, and relevant to your business. A well-designed logo can go a long way in establishing brand identity and trust. It should be versatile, scalable, and look good in black and white as well as color.

When it comes to designing effective web pages, less is often more. A clean, uncluttered design with plenty of white space enhances readability and helps focus attention on what’s important. Each page should have a clear call-to-action (CTA), guiding the user on what to do next. Whether it’s filling out a contact form, making a purchase, or subscribing to a newsletter, the CTA should be prominent and compelling.

Usability: The Cornerstone of Dream Web Design

Usability is often the make-or-break factor in web design. No matter how beautiful a website may be, if it’s not user-friendly, people will leave. Usability encompasses various factors, including load time, navigation, and mobile responsiveness.

But it also goes deeper than that. Good usability involves understanding the user’s journey and making it as smooth as possible. This means easy-to-find information, logical flow, and minimal clicks to reach a destination. Tools like heatmaps and analytics can provide valuable insights into user behavior, helping you fine-tune your site for optimal usability.

The Importance of Testing and Feedback

No web design project is complete without thorough testing. This includes not just technical tests for functionality and load time but also user experience tests to gauge usability. A/B testing can be particularly useful in fine-tuning elements like CTAs, images, and headlines to see what resonates most with your audience.

Feedback from real users is invaluable in the web design process. It provides an outside perspective that can highlight issues you may not have noticed. This could be anything from a broken link to a confusing user journey. By continually testing and gathering feedback, you can make iterative improvements to your site, ensuring it not only meets but exceeds user expectations.

Emotional Design and Micro-Interactions

Emotional design aims to create websites that elicit specific emotional responses from the user. Our goal is not just to build you a web site, but a dream web site. This involves the use of imagery, color, typography, and even micro-interactions—small, subtle design elements that guide and engage users throughout their journey on your site.

For example, a simple animation that occurs when a user adds an item to their shopping cart can create a sense of satisfaction and accomplishment. These micro-interactions can make the user experience more enjoyable and memorable, increasing the likelihood of return visits and conversions.

The Role of Cognitive Load

Cognitive load refers to the amount of mental effort required to use a website. The best website designs minimize cognitive load by presenting information in an easily digestible manner. This can be achieved through the use of white space, clear typography, and logical layout.

Too much information or a cluttered design can overwhelm users, increasing cognitive load and reducing usability. Hick’s Law, which states that every additional choice increases the time needed to make a decision, is particularly relevant here. By simplifying choices and reducing cognitive load, you make it easier for users to make decisions, thereby improving the overall user experience.

The Intersection of Psychology and Web Design

Understanding the psychological aspects of web design can give you a significant edge. From the psychology of color to the role of emotional design and cognitive load, these elements play a crucial role in how users interact with a website and, ultimately, how successful that website is in achieving its objectives.

By incorporating these psychological principles into your dream web design strategy, you not only create a site that is visually appealing but also deeply engaging on an emotional and cognitive level. This holistic approach to web design ensures that you meet the needs of your users on multiple fronts, making your website not just a visual masterpiece but also a highly effective tool for achieving your business goals.

To review, here is a quick summary of the key concepts from the above principles of dream web design:

  1. Purpose – every page needs a specific purpose and to fulfill a need in the audience.
  2. Communication – communicate clearly and make info easy to digest (headlines, sub headers, bullet points, simple design)
  3. Typefaces – use easy to read fonts that are visually appealing.
  4. Colors – plan a consistent color palette that complements your site and the emotions that you are trying to evoke.
  5. Images – use stock photos, infographics, etc. when you don’t have custom images available.
  6. Navigation – make it easy for people to take action and move throughout your site.
  7. Grid Based Layouts / Symmetry – create a balanced site that doesn’t feel messy or disorganized
  8. F pattern (left to right, top to bottom) – design for a user’s natural behavior, not against.
  9. Load time – if it’s slow people won’t use it. Minimize image size, CSS, JavaScript where possible, use best practices, and a content delivery network.
  10. Mobile Friendly – mobile market share grows year after year. For many sites it is more important than desktop.

By incorporating these guidelines into your web design strategy, you’ll be well on your way to creating a site that is not only visually stunning but also user-friendly and effective in achieving its purpose. If you are still evaluating a web design company, then this article can provide the tools you need to properly vet them before you sign any contracts.

Whether you’re a seasoned designer or a business owner looking to revamp your online presence, these principles and tips serve as a valuable roadmap to creating the best website designs. Remember, a well-designed website is more than just a pretty face; it’s a powerful tool for communicating your brand’s message, engaging your audience, and ultimately, driving success. Other web design agencies will offer to build you a website, but can they build the dream website you have always wanted for your business?

Creating a website that stands out in the digital landscape is akin to conducting a symphony. Each element, from the color palette and typography to the icons and CTA buttons, must work in harmony to create a beautiful and functional design. By understanding and applying the principles of beautiful web design, effective iconography, impactful logos, and usability, you can craft a website that not only looks good but also serves its intended purpose effectively.

In the ever-evolving field of web design, staying updated with the latest trends and technologies is crucial. But what remains constant is the need for websites to be user centric. After all, the ultimate goal of any website is to meet the needs of its users. And the best website designs are those that do this while also being visually stunning, emotionally engaging, and incredibly easy to use.

Contact us today and we will work with you on a website design that both exceeds your expectations and fulfills everything a visitor could want and need, driving greater engagement and sales for your product or service. Whether you are in Lexington, Kentucky looking for mostly local customers or you are in Dallas, Texas competing nationally for clients, your web presence is key to your business’s growth. Your competitor launched a new website this year, doesn’t your business deserve the best possible online showcase?

References – Typography in Ten Minutes – 10 Top Principles of Effective Web Design

Top Web Design Agencies 2023: Another Exciting Win for Tunnel Vision Design

cartoon scene of Tunnel Vision Design award celebration for Top Web Agency 2023

We are thrilled to announce that Tunnel Vision Design has been recognized as one of the top web design companies in April 2023 by DesignRush, a leading B2B marketplace that connects brands with professional agencies. This award is a testament to our team’s creativity, expertise and dedication to delivering outstanding web solutions for our clients.

DesignRush evaluates thousands of agencies based on their portfolios, reviews, industry reputation and service quality. Being selected as one of the best web design companies is a huge honor for us and a validation of our work. We are grateful to DesignRush for this recognition and to our clients for their trust and support.

At Tunnel Vision Design, we are passionate about creating beautiful, functional and user-friendly websites that help our clients achieve their goals. We offer a full range of web design services, from strategy and branding to development and maintenance. Whether you need a simple landing page or a complex e-commerce site, we can handle it with professionalism and flair.

Top Web Design Agencies 2023: Another Exciting Win for Tunnel Vision Design 2 Top WEB DESIGN Agencies large

We are always looking for new challenges and opportunities to showcase our skills and creativity. If you are interested in working with us or learning more about our web design and WordPress hosting services, please contact us today. We would love to hear from you and discuss your project needs.

Client Spotlight – J-IV Contracting LLC

Client Spotlight J-IV Contracting LLC

We are excited to announce that we have recently completed a new website project for our client J-IV Contracting LLC, a general contractor based in Harrodsburg, Kentucky. J-IV Contracting specializes in custom and spec home building, as well as other project and building needs in the Central Kentucky area.

The new website, which can be found at, showcases the company’s portfolio of work, their team of experts, their services and testimonials from satisfied customers. The website also features a blog section where J-IV Contracting shares their insights and tips on various topics related to home building and improvement.

The website was designed and developed by Tunnel Vision Design LLC, a web design and graphic design agency located in Lexington, Kentucky. Tunnel Vision Design provides comprehensive solutions for businesses that want to get online and seen by customers. We offer eye-catching mobile-responsive websites, striking graphic design, branding and logo services, as well as worry-free web hosting packages.

“I was blown away by the quality and creativity of Tunnel Vision Design sites. They are not just websites, they are experiences. They capture the essence of the brand and the message in a stunning and engaging way. I have never seen anything like it before. Tunnel Vision Design sites are incredible!”

– Jasper s.

We are proud to have worked with J-IV Contracting on this project and we know that their new website will help them reach more potential clients and grow their business. If you are looking for a reliable and professional web design and hosting agency for your next project, we highly recommend J-IV Contracting. We are known throughout Kentucky and nationally for our hassle-free maintenance packages which take all the headaches out of having a website. And if you need a stunning website for your business, don’t hesitate to contact us at Tunnel Vision Design. We would love to hear from you!

How to Choose a Web Design Agency?

web design - Tunnel Vision Design looking at a Mac designing websites - Lexington KY

We live in an era of immense digitization where a web design can make or break your business growth.

  • 62% of companies experienced a rise in sales after designing a mobile-friendly website.
  • 73% of companies are differentiating their brand with a unique web design. 
  • 38% of users won’t return to your site if it takes a lot of time to load. 

The above statistics highlight how a creative design can enhance user experience, augment business growth, and show positive SEO outcomes. But to achieve the desired results, you need a well-experienced and skilled design team. And finding the right web design agency looks like a daunting task. 

How to Choose a Web Design Agency? 3 group of diverse web designers in modern office

Setting up criteria and narrowing down your options take a lot of time. You can make this process quick by keeping the below points in mind: 

Divide your Search Process into Two Parts

Thousands of web design companies are present today. Going through the details of each of them is not possible. You need to follow two basic steps to simplify this complex procedure. They include: 

  • Creating a list of the top 5 web design companies 
  • Analyzing each company present in the list 

Let us discuss these steps:

How to Short List Top 5 Web Design Companies? 

Generally, a quick Google search of the query “best five web design firms” will give you suitable answers for top-notch companies. However, they might not be the right fit for your business. Here is what you can do to improve relevancy:

  1. Use the Right Keywords 

If companies in the suggested list work with top-notch brands of the world and you own a small digital business, their service charges will not match your budget. To find suitable options, you can add location, business type, and eCommerce business model in your search query. 

For instance, Kentucky’s best web design companies for small B2C businesses can be a proper search.

  1. Take Suggestions from Social Media 

You must have connections in the industry in which you work. These people probably have similar design needs. Post a query on various social media channels to know the most reliable design companies. 

  1. Use Your Instincts

The search process will highlight multiple things about different companies. A short description present on Google’s search page and comments on social media will also give you an idea about the companies that can fulfill your design needs. At this point, use your instincts and jot down the best five companies. 

How To Review and Compare Options from your List? 

After listing the companies, you need to compare them concerning the following points: 

  1. They Respect Your Ideas 

When you contact them, are they ready to give ample time for discussing your project? If they are in a rush and want to finalize the order without proper communication, it shows non-professionalism. 

Not just this, good companies also ask questions related to your business concepts before suggesting designs. They try to understand your perceptions in detail so the design can reflect your ideas. 

Tunnel Vision Design is one of them. Our design team works hard to understand your business goals and make your thoughts come alive. Feel free to contact our team to discuss your ideas

How to Choose a Web Design Agency? 4 group of diverse web designers in modern office cartoon
  1. They Always Provide Valuable Suggestions 

Professional designer teams try to use their expertise and experience to hone your ideas. They consider your ideas and give you suggestions for improvement. It is the key difference between hiring a proficient and an average designer. An expert website designer will always come up with new ideas you have yet to think about. 

  1. They have an Impressive Portfolio 

A web design company always shows its portfolio. Visit the website links present in it to see how the website looks after going live. Some companies share screenshots of previous work, which are not enough to evaluate their expertise. 

Additionally, look at the industries in which they have experience. If your business industry is not among the former clients, refrain from making a deal with them. Not just this, experience in dealing with local or international brands will also impact your decision. 

If they haven’t worked for an international brand yet and you have plans to expand your business globally, the company may not cater to your needs. 

  1. They Appreciate Using a CMS 

CMS is a Content Management System that stores all your website information in one place. Moreover, it allows you to upload or modify website content without coding knowledge. Today, CMS has become a mandatory tool for digital marketing. All experienced web designers have excellent knowledge of using the most popular CMS systems like Word Press, Magento, Drupal, etc. 

When a company’s design team is unaware of using the CMS system, they suggest a static website where only the developer can make the changes after editing the code. This can be a troublesome option. Make CMS expertise a mandatory point in your selection criteria. 

  1. They have Positive Reviews 

Go through the testimonial section of their websites to know the consumer reviews. Satisfied former clients will give you the confidence to rely on the company. Besides this, check their Google seller rating, which is indicated by the stars in the Google ad. High ratings indicate better quality and professionalism. You can also check reviews on social media and business review sites. Tunnel Vision Design has received commendable feedback from its customers. Its review page on Clutch’s website reveals how the company works hard to provide quality service. 

Apart from consumers, employee reviews are also important. Visit the employee review sites like Glassdoor, Comparably, Jobcase, and many others to read about the experience of former employees with the company. Positive employee reviews indicate an excellent company culture, which shows commitment to quality. 

  1. They have Knowledge of the Latest Design Trends 

A modern yet appealing design can enhance user experience and increase conversions. Discuss the trends of website design with an agency to evaluate their knowledge. Organic shapes, smart videos, customized illustrations, and material design are a few of them. 

The design of the company’s website will also help you evaluate its expertise on the latest trends. Notice responsiveness, typography, color palette, the use of high-quality images, and other key components of a good website design.

Refrain from relying on a website with low-quality images, high response time, bad typography, and poor color scheme. 

  1. They work tirelessly to protect your site from malicious attacks

A full-service web design agency should not just be created a site and leaving it to rot and become a vector for attacks by malicious hackers. They should be utilizing cloud security, firewalls, TLS/SSL certificates to encrypt your data in transit, frequent system & plugin updates, and using a top-ranked secure host for your site.

You can read more about these important topics in our article: 4 Methods We Use to Protect Your Site from Malicious Attacks.

At Tunnel Vision Design, we make sure to stay updated with the latest design trends. Our designers know the tactics of decreasing response time, choosing the right color combinations, and selecting high-resolution pictures. 

Final Words 

Finding the best designers may sound complicated, but your business can reach the next level once you contact a reliable website design agency. You just need to shortlist a few websites and go through each of them to pick the best firm. Their experience, portfolio, website outlook, and consumer reviews can be your judgmental tools.