Doss and Horky’s visits from Google search grew 84% in a year, from 1,346 to 2,470 over the same eight months. The construction company SEO behind it built on a full website redesign: a site that puts past projects and capabilities up front, plus articles and service pages that answer the questions project owners search before they hire a contractor.
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Doss and Horky: results at a glance
- 1,346 → 2,470 visits from Google search (+84%)
- Articles now bring in hundreds of visits. “Site preparation for substations explained” alone brought in 374
- Service pages rank for specific project types, including manufacturing facility and distillery construction
Source: Google Analytics, organic search sessions, March–October 2026 compared with March–October 2025.
Who is Doss and Horky?
Doss and Horky Inc. is a construction firm. Its clients are project owners and partners who need to see proof of experience before they invite a contractor to bid. We redesigned their website from the ground up and handle their ongoing SEO. See it on our portfolio.
What did the redesign change?
Construction buyers want evidence. The redesign puts Doss and Horky’s past projects, capabilities, and credentials up front, so a facilities manager or developer can see quickly what the company has built and whether it fits their project. Every page was set up for search from the start, with clear titles, headings, and structure.
How did construction company SEO build on the new site?
Service pages for specific project types. Construction searches tend to be specific: a manufacturing facility, a distillery, a utility project. The site has pages for those project types, including manufacturing facility construction and distillery construction in Kentucky.
Articles that answer owners’ questions. Before choosing a contractor, owners and engineers research. Articles like “Site preparation for substations explained,” “What does a utility contractor do,” “Qualities of a good contractor,” and “Ethics in the construction industry” answer those questions and introduce Doss and Horky to people early in the process.
Ongoing tuning. As pages started ranking, we kept refining titles, internal links, and content so the site kept gaining ground.
What changed?
Visits from Google search grew 84%, from 1,346 to 2,470 between March and October. The homepage remained the top landing page, but the articles now carry real weight: the substation site preparation article alone brought in 374 visits, the construction ethics article 234, and the guide to choosing a good contractor 197. Service pages for manufacturing facility and distillery construction also brought in steady search traffic.
That mix matters. Visitors who land on an article about substation site preparation are often engineers and owners planning exactly that kind of work.
What can other contractors learn from this?
The biggest lesson from Doss and Horky is that construction company SEO works best when the site answers the questions owners ask before a project goes out to bid. A homepage can’t rank for every project type. Specific service pages and useful articles can, and they bring in the visitors who are planning the work. We cover more of what owners look for in contractor website design.
Frequently asked questions
Does SEO work for commercial construction companies?
Yes. Commercial buyers research online before they shortlist contractors. Doss and Horky’s visits from Google search grew 84% in a year, much of it from articles and project-type pages.
What content should a construction company publish?
Start with a page for each type of project you want more of, then add articles that answer the questions owners and engineers ask, such as what a utility contractor does or how site preparation works.
Should a contractor redesign the website before starting SEO?
If the current site can’t show past projects clearly or can’t support new pages, yes. A redesign built for search gives every later SEO improvement a stronger base.
Want to know where your business stands?
Our free AI Visibility Audit shows whether tools like ChatGPT mention your business and who they recommend instead. Run it from our homepage, or see our SEO services.
