Logo Design: Showcasing the Evolution of Kentucky Asphalt Solutions’ Logo by Tunnel Vision Design

Logo Design: The Journey of Creativity and Collaboration

At Tunnel Vision Design, we believe in the power of logo design, visual storytelling and the impact of a well-crafted logo on a brand’s identity. We’re excited to share the story behind the creation of the new logo for Kentucky Asphalt Solutions, a testament to our commitment to excellence in design and client collaboration.

Tunnel Vision Design Featured Logo Work

The Genesis of a Vision

The logo design project began with a vision from the owner of Kentucky Asphalt Solutions, who sought a logo that would encapsulate the essence of their brand. Enter Erica Trout, our talented designer at Tunnel Vision Design, whose expertise and creativity were instrumental in bringing this vision to life.

Logo Design at Tunnel Vision Design

The Evolution of Design

The logo’s journey from concept to final design was a collaborative and iterative process. We started with a range of initial designs, each exploring different aspects of the brand’s identity. Through a series of refinements and feedback, these early concepts gradually evolved, leading us to the final, polished version of the logo.

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The Final Masterpiece

The end result is a logo that not only represents Kentucky Asphalt Solutions’ brand but also stands as a symbol of their commitment to quality and service. It’s a design that speaks to the heart of their business and resonates with their audience.

A Partnership in Creativity

This project highlights the importance of collaboration between designer and client. Erica Trout’s ability to interpret and transform the client’s ideas into a tangible, impactful design is a hallmark of Tunnel Vision Design’s approach to client partnerships.

Your Brand, Our Canvas

Are you looking to establish a new brand identity or thinking of rebranding? Tunnel Vision Design is here to help. We specialize in creating logos and branding materials that truly represent your business and resonate with your target audience. Let us take your vision and turn it into a reality.

Visit us at Tunnel Vision Design to start your journey towards a compelling and memorable brand identity.

10 Proven Reasons Why You Need Tunnel Vision Design Handling Your Website’s Hosting and Maintenance

In today’s digital age, your website is the face of your business. It’s not just about having a website; it’s about having a well-maintained, high-performing website. That’s where Tunnel Vision Design comes in. Based in Lexington, Kentucky, we specialize in custom WordPress websites, secure web hosting, comprehensive maintenance packages, and innovative SEO solutions. Here are 10 compelling reasons why you should trust us with your website’s hosting and maintenance.

1. Award-Winning Web Design Agency

Tunnel Vision Design has been recognized as one of the best web designers in Lexington, KY, for consecutive years. Our award-winning services ensure that your website not only looks good but also performs at its best.

Top Web Design Agencies DesignRush 2023

2. Custom WordPress Websites

We specialize in building custom WordPress websites tailored to fit your company’s vision and branding. WordPress is a powerful yet easy-to-use platform that allows for scalability and flexibility. We use WordPress because it is the industry standard for businesses of every size. A proprietary solution can lead you dependent on a single web design or web hosting company and can be very difficult for a company to maintain or keep secure on their own. With WordPress, we can help you easily update your own content if you choose so that you feel confident making changes. Its unique plugin ecosystem also allows your website to expand into any area you decide in the future.

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3. Mobile-Optimized Design

With the majority of users accessing websites via smartphones and tablets, a mobile-friendly design is crucial. We ensure your site adapts to any screen size, providing an optimal user experience. If you’d like to read more about the standards we apply to every design, read our article about crafting your dream website.

4. Secure Web Hosting

Security is a top priority for us. Our web hosting packages come with robust security measures to protect your website from potential threats and vulnerabilities. We believe that security should never cost extra, with our hassle-free maintenance plans you won’t have to worry about choosing between cost and security when it comes to keeping your site updated and hardened against cyberattacks. Many companies will build your website only to leave it to your company to contact them if you need updates and then send an invoice for the hours. By the time you realize you need a security update, it is sadly probably too late. We utilize regular scans and automated processes to make sure your site is secure at no extra charge.

5. Comprehensive Maintenance Packages

We offer comprehensive maintenance packages that include regular backups, updates, and performance checks to ensure your website runs smoothly. We will handle all of the technical aspects of hosting and maintaining your WordPress website, so you can focus on running your business. This includes tasks like backups, updates, and security checks, which can be time-consuming and complex for non-experts. We also utilize industry leading software to identify and automatically block most bad actors, malicious robots, and automated attacks.

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6. Innovative SEO Solutions

Our SEO solutions are designed to improve your website’s visibility on search engines, driving more organic traffic and increasing conversion rates. SEO is a complex topic, but you can read more about exactly what SEO is as well as view our SEO monthly packages.

7. Personalized Digital Experience

Unlike many agencies where you’re just another number, we offer a personal touch that sets us apart. Our client-centric approach makes us the preferred choice for businesses in Lexington and nationwide.

Central Kentucky Website Design and Hosting, Tunnel Vision Design
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8. Google Analytics Integration

We integrate Google Analytics into your website, providing invaluable insights into customer behavior, which is crucial for your business’s growth and success. Looker Studio is a great resource for us to build weekly or monthly traffic update reports based on your analytics data that shows you how your traffic is growing and where it is coming from.

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9. Local and Nationwide Reach

While we are rooted in Lexington, Kentucky, our services have a nationwide reach. We cater to a wide range of markets, including e-commerce, logistics, industrial equipment, manufacturing, equine auctions, and more.

10. Unparalleled Customer Service

Our commitment to customer service is second to none. We are always available to answer any questions and provide timely solutions to any issues that may arise. We’ve heard from a number of clients that they were tired of calling web companies and getting answering machines or overseas call centers, but with us they get to hear a local voice that knows them and their business. We put customer service first and demand it of any service partners we use as well. You’ll never just be Client #5717 to us; we know your business, your employees, your customers and will be your partners in success.


Choosing the right agency for your website’s hosting and maintenance is a critical decision that can significantly impact your business. With Tunnel Vision Design, you get an award-winning agency that offers a range of services, from custom WordPress websites to secure web hosting and comprehensive maintenance packages. Experience the Tunnel Vision Design difference and elevate your online presence today.

Converting Search Traffic into Loyal Customers: The Ultimate Guide

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In today’s highly competitive digital marketplace, merely attracting visitors to your website is only half the battle. The real success lies in converting these visitors into loyal customers. Inspired by the award-winning services and personalized approach of Tunnel Vision Design, this article aims to offer an in-depth guide on how to effectively convert search traffic into customers, increase leads, and why landing pages and high-converting content are indispensable.

The Importance of First Impressions

Why Responsive Design is Non-Negotiable

Your website serves as the digital storefront of your business. As such, first impressions are crucial. A responsive design ensures that your website is accessible and visually appealing on all devices, from desktops to mobile phones. In an era where mobile traffic is skyrocketing, having a mobile-friendly website is not just a luxury but a necessity. A responsive design not only enhances user engagement but also contributes to SEO optimization, increasing your chances of ranking higher in search engine results. 

The average conversion rate for search engine traffic is around 2-5%.

User Experience and SEO

A responsive design contributes to a better user experience, which Google takes into account when ranking websites. A site that is easy to navigate and keeps users engaged is likely to have a lower bounce rate, which positively impacts its SEO ranking.

Businesses that rank on the first page of search results receive 92% of all search traffic.

You see, having a responsive website design isn’t just about pleasing the eye. It’s also about keeping users engaged and on your site for longer periods of time. This, in turn, can increase the probability of these users turning into loyal, paying customers. How exactly does this happen, though? Let’s dive deeper.

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The Power of User Engagement

First, let’s talk about user engagement. By making a website user-friendly and engaging with responsive design, you’re improving the overall user experience. Imagine this: You’ve landed on a website where information is scattered, and it feels like navigating a maze to find the content you need. Frustrating, isn’t it? Chances are, you’d probably leave and look for a more user-friendly alternative. That’s exactly what your potential customers feel when they land on a non-responsive, complex site. 

“Maintain the user engagement by maintaining a responsive site.”

High user engagement translates to a lower bounce rate. But what is a bounce rate? Well, it’s simply the percentage of visitors who navigate away from the site after viewing just one page. The lower your bounce rate, the better your chances of converting a visitor into a customer. 

The Link Between User Experience and Search Traffic

Now, let’s discuss how improved user experience translates into increased search traffic. Google, the search giant, uses various factors to rank websites including the quality of user experience a site delivers. This means that a responsive, easy-to-navigate website has a higher likelihood of being ranked better, thus attracting more organic traffic.

Optimizing website loading speed can significantly improve conversion rates.

User Experience IndicatorSEO Impact
Responsive DesignImproves search ranking
Low Bounce RateIndicates user engagement, improving SEO ranking
Increased Time Spent on siteSignals user interest, positively affecting SEO
Indicator vs Impact

By understanding these dynamics and optimizing for them, you are setting your business up for success not just in search traffic but also in converting these users to dedicated customers.

 53% of mobile users abandon a website if it takes longer than 3 seconds to load.

The Power of the Blog

Blogging can be crucial to driving traffic to your site. Not only can it help you target keywords that may not be vital enough for you to include on your main pages, but it is also a key part of search engine optimization. A quality, properly linked, and regularly updated blog can drive search traffic to your business and establish your E-A-T in regard to how Google views your site. E.A.T. stands for Expertise, Authority, and Trustworthiness and it is one of many guidelines that contributes to the factors of how well your site ranks on Google. We recommend all of our clients establish a blog early and publish often, and keep in mind a blog doesn’t have to look like a blog. It can be any area of your website where you post news, content, and articles that may interest viewers. We never suggest writing content just for search engines, but it is important to keep in mind how your content will appear to search engines and the keywords that you are targeting for traffic coming to your website.

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Companies with a blog generate 67% more leads than those without.

Converting Traffic into Customers: A Multi-Step Process

Know Your Audience Inside Out

Understanding your audience is the cornerstone of any successful conversion strategy. Utilize analytics tools to gather data on visitor demographics, behavior, and interaction with your site. This data will allow you to tailor your content, offers, and CTAs to specific audience segments, thereby increasing the likelihood of conversion. One capability that many businesses don’t know that exists is the ability to build anonymous profiles on the users that visit their website through Facebook, LinkedIn, etc. Then through their advertising platforms you can target the 1% or 5% of the country that best matches the exact customers that are most interested in your website. If 80% of your sales come from the 30-45 age demographic with an income of $85,000-$150,000 for example, you may decide to tailor both your website content and your online advertising to make those dollars most effective and not spent on demographics less likely to become new customers. And if you do decide to focus on a demographic that you may not currently be reaching, you will be making a data-driven decision.

Many of our clients are interested in custom reports that will inform them weekly or monthly on the most popular content of their site, what areas of the world are most visiting, and details on the traffic sources driving traffic to their website. We believe these reports can be invaluable to understanding where your online presence currently stands and the direction to take things in the future. 

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Make a customer, not a sale.
– Katherine Barchetti

The Personal Touch: More Than Just a Buzzword

In a digital world filled with automated customer service and chatbots, offering a personal touch can significantly set you apart from the competition. Personalized email responses, custom product recommendations, and human-operated live chat services can add layers of trust and personalization that can tip the scales in favor of conversion. Tunnel Vision Design has always prided itself on providing a personal touch to its clients, and likewise we always recommend our clients do the same for their customers. How many times have you heard someone want to shop local for the same product even at a higher price than a mega-chain? It’s the personal touch they are looking for, and even a nationally targeted website can provide it if you create your content properly. 

72% of consumers who did a local search visited a store within 5 miles.

Are there any specific SEO techniques that can help with customer conversion?

There indeed are specific SEO techniques that you can leverage for customer conversion. By effectively partnering search engine optimization (SEO) practices with robust conversion rate optimization (CRO), you can significantly transform your search traffic into a loyal customer base. 

Keyword Optimization 

It all begins with identifying the right keywords. Keywords play a vital part in connecting you with your prospective customers. They serve as bridge between your business and searchers looking for the services you offer. Therefore, it’s important to understand what your potential customers are searching for, how they are framing their queries, and what terms they are using. 

data researcher looking at SEO search engine optimization analytics

Engaging Content 

Having attracted potential customers to your site, the next step is to keep them engaged. Here, value-rich and informative content becomes your best ally. Through intriguing blog posts, actionable how-to’s, and insightful case studies, you can provide potential customers with the knowledge or solution they seek. This positions you as an authoritative voice in your field, promoting trust and loyalty among your audience. 

The Power of a Compelling Call-to-Action (CTA)

A well-placed, powerful call to action CTA can be the difference between a bounce and a conversion. It should be visually striking, textually compelling, and strategically placed to guide the visitor toward taking action. It’s akin to the “magic button” on your page, steering your visitors towards making a positive decision. 

A CTA doesn’t simply direct visitors to perform an action; it actually inspires them to take that crucial step. But what makes a compelling CTA? How can you harness its power to transform mere traffic into a loyal customer base? 

  • Personalization: CTA’s that resonate with your audience on a personal level have the potential to be truly powerful. Making use of user data to provide a tailored message can create a sense of connection and relevance.
  • Clear and Specific: Your CTA should eliminate any ambiguity. Spell out clearly what you want the visitor to do. The more specific you are, better the chance of your visitor taking action.
  • Strong Command Verb: Start your CTA with a strong command verb. It leaves no room for persuasion, rather it directly propels the user into action.
  • Benefit-oriented: Highlight what’s in it for your visitor. It’s not just about telling your audience what to do, but also showing them the value they will get in return.

We’ve seen businesses significantly boost their conversion rates simply by focusing and improving their CTA.  But how to know if you’ve created an effective call to action? The answer lies in A/B testing – a useful tool that helps evaluate the success of different CTAs, thereby helping you identify and implement the most effective one. A/B testing is a way of pitting multiple designs against each other and testing the results. For example, if you have an e-commerce site that captures e-mails for your newsletter, you can A/B test to see if a holiday-themed popup out competes your standard popup design. Without testing it, you can only guess as to whether your experimental design will resonate, and you may not realize you’ve made the wrong decision until months later. Instead, A/B testing can provide immediate, real-time results.

Personalized calls-to-action convert 202% better than generic ones.

The power of a compelling CTA, when leveraged correctly, is immense. Strive for clarity, specificity, and a value-driven approach, and you’ll be well on your way to turning search engine traffic into a loyal customer base. 

Strategies for Increasing Leads

The Magnetism of Lead Magnets

Offering something valuable in exchange for a visitor’s contact information is a proven strategy for lead generation. Whether it’s a free trial, a discount coupon, an eBook, or a webinar, make sure your lead magnet is highly relevant to your target audience.

Understanding Your Website’s Conversion Funnel 

When you are aiming to convert search traffic into loyal customers, it is essential that you fully understand your website’s conversion funnel. This funnel is the journey a potential customer takes from the first point of contact, usually through a search engine, to the final action of becoming a customer. Let’s dissect it: 

  • The Awareness Stage: This is where you capture the attention of your potential customers. Search Engine Optimization plays a key role in making you visible to your target audience.
  • The Interest Stage: At this point, the potential customer has interacted with your website and has found it valuable to their needs.
  • The Decision Stage: The potential customer is now considering buying your product or service. This is your chance to to shine by showcasing your unique selling propositions and offering incentives such as discount codes or exclusive content.
  • The Action Stage: The final stage where the potential customer turns into a loyal customer. It’s now about delivering on your promises, providing exceptional customer service, and setting up mechanisms for customer retention.

Understanding the different stages of your conversion funnel is essential in tailoring your SEO strategy to convert search traffic into real, loyal customers. 

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Creating a User-Friendly Website Experience 

A user-friendly website is key to convert search traffic into loyal customers. Visitors need to find relevant information quickly and with ease, fostering a positive experience that motivates them to stay, explore, and ultimately, make a purchase. 

  • Responsive Design: Your site should have a responsive design, ensuring it displays well on all devices. A well-optimized design will enhance user experience and could improve your site’s ranking in search engine results.
  • Navigation: Your site should have a clear, intuitive navigation which allows visitors to find information they need without much effort. This could include a well-structured menu, a search bar, and Breadcrumbs.
  • Load Times: Site speed is critical. Slow loading times can frustrate visitors, pushing them towards to your competitors. Optimizing your site’s load times not only helps improve user experience but can also boost your search engine rankings.

Each of these elements warrants careful consideration. Remember, a site that’s pleasant to use is more likely to keep visitors engaged, and engaged visitors are far more likely to become loyal customers.

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Email Marketing: The Long Game

Once you’ve captured leads, the next step is to nurture them through targeted email marketing campaigns. Segment your email list based on customer behavior and preferences to send personalized, relevant content. Consistent and valuable communication can gradually turn leads into customers.

The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.
– Peter Drucker

The Unparalleled Importance of Landing Pages

The Anatomy of a High-Converting Landing Page

A well-designed landing page can be a game-changer for your conversion rates. It should be visually appealing, easy to navigate, and most importantly, focused on a single CTA. Every element, from the headline to the images and testimonials, should be aligned with the primary goal of encouraging the visitor to take action.

The Headline: Grabbing Attention Right Off the Bat

The headline is the first thing visitors see when they land on your page. It needs to be compelling enough to grab their attention and keep them interested. A well-crafted headline should be clear, concise, and aligned with the primary goal of the page. It should also resonate with the target audience’s pain points or desires to encourage further reading.

Imagery: More Than Just Eye Candy

Images play a crucial role in capturing and maintaining visitor interest. However, they should not be used merely as decorative elements. The images should be high-quality and relevant to the content, serving to illustrate points and guide the visitor’s eye to key areas of the page, such as the CTA.

The Call-to-Action (CTA): The Heart of Conversion

We covered CTA’s above in regard to your overall website, but the CTA is arguably the most critical element on the landing page. It’s the action you want the visitor to take, whether it’s signing up for a newsletter, making a purchase, or downloading an eBook. The CTA should be prominently displayed, easy to find, and compelling enough to prompt action. A/B testing different CTA texts, colors, and placements can provide valuable insights into what works best for your audience.

Content: The Art of Persuasion

The content on your landing page should be focused and persuasive, guiding the visitor toward the desired action. It should address the visitor’s needs, questions, or problems and provide a solution, which is where your product or service comes in. Bullet points, subheadings, and short paragraphs make the content easier to skim, catering to online reading behaviors. Use persuasive language, compelling headlines, and high-quality visuals to build trust and encourage action. Testimonials and social proof can add an extra layer of credibility.

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Testimonials and Social Proof: Building Trust

Adding testimonials or other forms of social proof can significantly boost the credibility of your offer. Real quotes from satisfied customers, along with their names and photos, can make your product or service more relatable and trustworthy. Certifications, awards, and media mentions can also serve as powerful trust signals.

Navigation: The User Journey

While it may be tempting to include a full navigation menu, a high-converting landing page should minimize distractions and keep the visitor focused on the CTA. Therefore, it’s often best to limit navigation options or remove the navigation menu altogether to keep the user journey as straightforward as possible.

Footer: The Final Touch

The footer is often overlooked but can serve as a last chance to capture a visitor’s interest. It’s a good place to include additional information, such as privacy policies and terms of service, without cluttering the main content area. 

The Common Challenges Businesses Face

One common challenge businesses face when trying to convert search engine traffic into loyal customers is the high competition in search engine results. With numerous businesses vying for attention, it can be difficult to stand out and capture the interest of potential customers. This requires businesses to optimize their website and content to rank higher in search engine results and attract more organic traffic. 

Another challenge is the lack of understanding about customer intent. While businesses may be successful in driving traffic to their website through search engines, they may struggle to convert that traffic into loyal customers if they fail to align their offerings with what the customers are looking for. Understanding the search queries and intent behind them can help businesses tailor their content and offerings to meet customer needs and increase conversion rates.

Furthermore, businesses often face challenges in providing a seamless user experience. Even if a website ranks high in search engine results and attracts traffic, if the website is slow, difficult to navigate, or lacks relevant information, visitors are likely to leave without making a purchase or taking any desired action. It is crucial for businesses to optimize their website’s speed, usability, and overall user experience to increase the chances of converting search engine traffic into loyal customers.

These are all areas that Tunnel Vision Design can help you on your journey to gaining more traffic and converting traffic into customers. We are experts at understanding visitor intent and search engine optimization. Converting search traffic into loyal customers is an ongoing, multi-faceted endeavor. It requires a deep understanding of your audience, a strategic approach to lead generation, and a focus on creating high-converting landing pages and content. By implementing these strategies, you’re not just boosting your conversion rates but also building a community of loyal customers who will advocate for your brand and on your way to building a dream website.

From Concept to Creation: Crafting Your Dream Website Design with These 16 Exciting Design Principles

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In today’s digital landscape, having a website is no longer optional; it’s a necessity. But not just any website will do. To achieve your dream web site–to truly stand out and engage your audience, you need a site that combines both form and function—beautiful web design with a user-friendly experience. In this comprehensive guide, we’ll explore the principles and elements that contribute to creating the best website designs. These are the items that Tunnel Vision Design takes into account with every client to help them take their ideas and build them their dream website. It’s important to understand the basic concepts so that you understand the process, especially if you are still evaluating which web design agency to work with. Ask your website design company, how many of these principles are they taking into account? If they can’t immediately answer “all of them,” they may not be ready to handle the website design and marketing of your dreams.

The Importance of Purpose in Website Design

When embarking on any dream website design project, the first question to ask is, “What is the purpose of this website?” Every page should serve a specific function, whether it’s to inform, entertain, or convert visitors into customers. A website without a clear purpose is like a ship without a compass; it may look good, but it’s directionless.

For instance, an e-commerce site should focus on ease of purchase, showcasing products in an appealing manner, and providing all the necessary information for a customer to make an informed decision. On the other hand, a portfolio site for an artist would prioritize visual aesthetics and a gallery layout to showcase the work effectively.

how to find a web designer that makes beautiful website designs

Communication: The Heart of User Experience

In the realm of web design, communication is king. The best website designs are those that communicate their message clearly and concisely. This doesn’t just mean having well-written copy; it also involves the strategic use of design elements like headlines, sub-headers, bullet points, and even white space to make the information easy to digest.

For example, a well-designed blog page would use headlines to break up the text, bullet points to summarize key points, and images or infographics to support the content. This makes it easier for the reader to skim through and find the information they’re looking for.

The Subtleties of Typeface and Color

Typefaces and colors are more than just design elements; they’re tools that can significantly impact how your message is received. The fonts you choose should be easy to read and visually appealing. Serif fonts like Times New Roman are often used for more traditional or formal content, while sans-serif fonts like Arial give a modern, clean look.

Similarly, the color palette you choose can evoke specific emotions and behaviors from your visitors. For example, blue often represents trust and reliability and is commonly used in corporate websites. On the other hand, red can signify passion or urgency and is frequently used for call-to-action buttons.

From Concept to Creation: Crafting Your Dream Website Design with These 16 Exciting Design Principles 5 H1AQpIlkrSySpm5rJp4vyAoQd6renBJPZVMC 3gS359xEjHihy5wVVu1vg8 5hrrMGXBGMVT420F9tYruE

Imagery: A Picture is Worth a Thousand Words

They say a picture is worth a thousand words, and in web design, this couldn’t be truer. High-quality images, whether they’re stock photos or custom graphics, can significantly enhance your website’s appeal. However, it’s crucial to use images that align with your site’s purpose and overall aesthetic.

For instance, an online clothing store would benefit from high-resolution product images taken from multiple angles, while a travel blog could be more engaging with captivating photos of exotic locations. The key is to use images that enhance, not distract from, your content.

Navigating the User Journey

One of the most overlooked aspects of web design is navigation. A site could be beautiful and full of useful content, but if users can’t easily find what they’re looking for, they’ll likely leave. Effective navigation involves a well-thought-out layout, clear menu labels, and a logical flow of information.

Consider employing a grid-based layout for a balanced, organized look. This not only makes your site visually appealing but also aids in navigation. Users naturally scan websites in an “F” pattern—left to right, top to bottom. Design your site to facilitate this natural behavior, placing the most crucial information along this visual path.

Load Time and Mobile Responsiveness

In our fast-paced world, speed is everything. A slow-loading website is a surefire way to lose visitors. Optimize your site’s load time by minimizing image sizes, reducing the use of heavy CSS and JavaScript, and employing best practices like lazy loading.

Moreover, with the increasing use of smartphones, having a mobile-friendly website is no longer optional. Google’s search algorithm prioritizes mobile-friendly sites, making this a critical factor for SEO. Ensure your site is responsive, meaning it automatically adjusts to fit the screen size of the device it’s being viewed on.

The Aesthetics of Dream Web Design – Design Tips for Enhanced User Experience

When we talk about beautiful web design, we’re not just referring to a visually pleasing layout. Beauty in web design is a harmonious blend of aesthetics and functionality. It’s about creating an emotional connection with the user while providing them with the information or services they seek.

For instance, a minimalist design with ample white space can evoke feelings of calm and simplicity, while a vibrant, colorful layout can convey energy and creativity. The key is to understand your target audience and tailor your design elements to resonate with them. This involves choosing the right color schemes, typography, and even the spacing between elements to create a cohesive and visually appealing design.

  1. Visual Hierarchy – rank elements (size, color, boldness, etc.) based on your goals.
  2. Divine proportions – Golden ratio (1.618) – Example: 960px width = 593px (960 / 1.6.18) main article + 367px sidebar.
  3. More information = more difficult to choose. Eliminate distracting options and filter. Hick’s Law says every additional choice increases the time needed to make a decision.
  4. Bigger and closer an object is, the easier to use.
  5. Use images that follow the rule of thirds.
  6. Gestalt laws – people see objects in entirety before parts (proximity, similarity, closure, symmetry, common fate, continuity.)
  7. White space and clean design
  8. Occam’s Razor (simplest solution is usually best.)

Visual Hierarchy and Divine Proportions

Visual hierarchy involves ranking design elements based on their importance. This can be achieved through size, color, and placement. For example, the most crucial information should be the largest and placed at the top of the page.

The concept of divine proportions, often referred to as the Golden Ratio, can also enhance your site’s visual appeal. In web design, this could mean having a main article area that takes up about 61.8% of the page width, with a sidebar occupying the remaining space.

Hick’s Law and the Rule of Thirds

Hick’s Law states that every additional choice increases the time needed to make a decision. In web design, this means limiting the number of options presented to the user to make navigation easier.

The Rule of Thirds, a principle borrowed from photography, suggests that an image should be divided into nine equal parts. Placing the most important elements along these lines or their intersections can make the composition more balanced and visually appealing.

Gestalt Laws

Gestalt laws are a set of principles that describe how human perceptions works and the manner in which patterns and complex images are perceived. The six major components are proximity, similarity, closure, symmetry, common fate, and continuity.

  1. Law of proximity – objects close together are automatically viewed as a group.
  2. Law of similarity – Similar things are grouped together (color, shape, size, etc.)
  3. Law of closure – perception will close any gaps to complete a pattern.
  1. Law of symmetry – pleasing to be able to divide an object into even numbers of symmetrical parts.
  2. Law of common fate – perceive objects as lines that move along a path.
  3. Law of continuity – perceiving a line as continuing in its perceived direction.

Examples of these Gestalt Laws in action:

wwf dream website design logo
symmetry - dream website design logo
perception - dream web site design logo

The Psychology of Color in Website Design

The use of color in web design goes far beyond mere aesthetics; it’s a powerful tool that can influence the emotions and behaviors of your audience. Different colors evoke different feelings, and understanding the psychology behind color choices can significantly impact the effectiveness of a website.

For example, the color blue is often associated with trust, calmness, and professionalism. That’s why you’ll find it commonly used in corporate and financial websites. Red, on the other hand, is a color that signifies passion, energy, and action. It’s frequently used in e-commerce websites, particularly for call-to-action buttons, to incite users to make a purchase.

Yellow is another interesting color; it’s associated with happiness and positivity but can also be overwhelming if overused. A splash of yellow can brighten up a website and make it more inviting. However, too much yellow can have the opposite effect, causing discomfort or even annoyance.

office of workers designing beautiful web showcase for clients

Understanding the psychology of color can help you make more informed design decisions. For instance, if you’re building a dream website for a health and wellness brand, shades of green can evoke feelings of tranquility and health. If you’re designing a website for a luxury brand, on the other hand, black can convey a sense of sophistication and luxury.

The Essence of Beautiful Web Design

Beautiful web design is not just about aesthetics; it’s about creating an emotional connection with your audience. The use of color, imagery, and typography should all work in harmony to evoke a specific mood or feeling. For instance, a website for a luxury brand might use a monochromatic color scheme, elegant typefaces, and high-quality images to convey a sense of sophistication and exclusivity. The importance of web design cannot be understated, the beauty and emotion that a site evokes becomes intertwined with the perception of the brand itself.

But beauty is not just skin deep. A beautiful web design also considers the user experience. This means intuitive navigation, fast load times, and mobile responsiveness. The most beautiful web designs are those that are not only visually stunning but also highly functional, offering a seamless user experience from start to finish.

The Role of Iconography in Web Design

Icons are the universal language of the web. They can instantly convey complex ideas in a way that text alone cannot. The use of well-designed icons can significantly enhance a website’s user experience. For example, a shopping cart icon universally signifies an e-commerce function, while a magnifying glass represents search.

However, the key to effective iconography is simplicity and clarity. Overly complex icons can confuse users, defeating their purpose. The best icons are those that are easily recognizable, intuitive, and fit seamlessly with the overall design aesthetic. They should also be versatile, scalable, and consistent in style.

Crafting Effective Logos and Pages

Your logo is the face of your brand; it’s what people will remember you by. Therefore, it should be simple, memorable, and relevant to your business. A well-designed logo can go a long way in establishing brand identity and trust. It should be versatile, scalable, and look good in black and white as well as color.

When it comes to designing effective web pages, less is often more. A clean, uncluttered design with plenty of white space enhances readability and helps focus attention on what’s important. Each page should have a clear call-to-action (CTA), guiding the user on what to do next. Whether it’s filling out a contact form, making a purchase, or subscribing to a newsletter, the CTA should be prominent and compelling.

Usability: The Cornerstone of Dream Web Design

Usability is often the make-or-break factor in web design. No matter how beautiful a website may be, if it’s not user-friendly, people will leave. Usability encompasses various factors, including load time, navigation, and mobile responsiveness.

But it also goes deeper than that. Good usability involves understanding the user’s journey and making it as smooth as possible. This means easy-to-find information, logical flow, and minimal clicks to reach a destination. Tools like heatmaps and analytics can provide valuable insights into user behavior, helping you fine-tune your site for optimal usability.

The Importance of Testing and Feedback

No web design project is complete without thorough testing. This includes not just technical tests for functionality and load time but also user experience tests to gauge usability. A/B testing can be particularly useful in fine-tuning elements like CTAs, images, and headlines to see what resonates most with your audience.

Feedback from real users is invaluable in the web design process. It provides an outside perspective that can highlight issues you may not have noticed. This could be anything from a broken link to a confusing user journey. By continually testing and gathering feedback, you can make iterative improvements to your site, ensuring it not only meets but exceeds user expectations.

Emotional Design and Micro-Interactions

Emotional design aims to create websites that elicit specific emotional responses from the user. Our goal is not just to build you a web site, but a dream web site. This involves the use of imagery, color, typography, and even micro-interactions—small, subtle design elements that guide and engage users throughout their journey on your site.

For example, a simple animation that occurs when a user adds an item to their shopping cart can create a sense of satisfaction and accomplishment. These micro-interactions can make the user experience more enjoyable and memorable, increasing the likelihood of return visits and conversions.

The Role of Cognitive Load

Cognitive load refers to the amount of mental effort required to use a website. The best website designs minimize cognitive load by presenting information in an easily digestible manner. This can be achieved through the use of white space, clear typography, and logical layout.

Too much information or a cluttered design can overwhelm users, increasing cognitive load and reducing usability. Hick’s Law, which states that every additional choice increases the time needed to make a decision, is particularly relevant here. By simplifying choices and reducing cognitive load, you make it easier for users to make decisions, thereby improving the overall user experience.

The Intersection of Psychology and Web Design

Understanding the psychological aspects of web design can give you a significant edge. From the psychology of color to the role of emotional design and cognitive load, these elements play a crucial role in how users interact with a website and, ultimately, how successful that website is in achieving its objectives.

By incorporating these psychological principles into your dream web design strategy, you not only create a site that is visually appealing but also deeply engaging on an emotional and cognitive level. This holistic approach to web design ensures that you meet the needs of your users on multiple fronts, making your website not just a visual masterpiece but also a highly effective tool for achieving your business goals.

To review, here is a quick summary of the key concepts from the above principles of dream web design:

  1. Purpose – every page needs a specific purpose and to fulfill a need in the audience.
  2. Communication – communicate clearly and make info easy to digest (headlines, sub headers, bullet points, simple design)
  3. Typefaces – use easy to read fonts that are visually appealing.
  4. Colors – plan a consistent color palette that complements your site and the emotions that you are trying to evoke.
  5. Images – use stock photos, infographics, etc. when you don’t have custom images available.
  6. Navigation – make it easy for people to take action and move throughout your site.
  7. Grid Based Layouts / Symmetry – create a balanced site that doesn’t feel messy or disorganized
  8. F pattern (left to right, top to bottom) – design for a user’s natural behavior, not against.
  9. Load time – if it’s slow people won’t use it. Minimize image size, CSS, JavaScript where possible, use best practices, and a content delivery network.
  10. Mobile Friendly – mobile market share grows year after year. For many sites it is more important than desktop.

By incorporating these guidelines into your web design strategy, you’ll be well on your way to creating a site that is not only visually stunning but also user-friendly and effective in achieving its purpose. If you are still evaluating a web design company, then this article can provide the tools you need to properly vet them before you sign any contracts.

Whether you’re a seasoned designer or a business owner looking to revamp your online presence, these principles and tips serve as a valuable roadmap to creating the best website designs. Remember, a well-designed website is more than just a pretty face; it’s a powerful tool for communicating your brand’s message, engaging your audience, and ultimately, driving success. Other web design agencies will offer to build you a website, but can they build the dream website you have always wanted for your business?

Creating a website that stands out in the digital landscape is akin to conducting a symphony. Each element, from the color palette and typography to the icons and CTA buttons, must work in harmony to create a beautiful and functional design. By understanding and applying the principles of beautiful web design, effective iconography, impactful logos, and usability, you can craft a website that not only looks good but also serves its intended purpose effectively.

In the ever-evolving field of web design, staying updated with the latest trends and technologies is crucial. But what remains constant is the need for websites to be user centric. After all, the ultimate goal of any website is to meet the needs of its users. And the best website designs are those that do this while also being visually stunning, emotionally engaging, and incredibly easy to use.

Contact us today and we will work with you on a website design that both exceeds your expectations and fulfills everything a visitor could want and need, driving greater engagement and sales for your product or service. Whether you are in Lexington, Kentucky looking for mostly local customers or you are in Dallas, Texas competing nationally for clients, your web presence is key to your business’s growth. Your competitor launched a new website this year, doesn’t your business deserve the best possible online showcase?

References

https://practicaltypography.com/summary-of-key-rules.html – Typography in Ten Minutes

https://shortiedesigns.com/2014/03/10-top-principles-effective-web-design/ – 10 Top Principles of Effective Web Design

SEO Success Story: How we can improve your #1 Issue: SEO Google Rankings

SEO Success Story

In 2020, Platinum Equine Auction approached us with a vision to disrupt the online horse auction industry. They had a great business model but lacked the online visibility to make a significant impact. In 2020, Platinum Equine Auction approached us with a vision to disrupt the online horse auction industry. They had a great business model but lacked the online visibility to make a significant impact.

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Tunnel Vision Design Featured in the Friesian Magazine for Affordable #1 Online Horse Auctions

Horse Auctions

We are thrilled to announce that Tunnel Vision Design has been featured in the most recent edition of the Friesian Magazine for our exceptional horse auctions work in the horse industry. The article specifically focuses on Horse Auction Sites and how to best capitalize on an industry that is increasingly moving online. This recognition is a testament to our commitment to delivering top-notch web design, hosting, and SEO packages to our diverse clientele.

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Top Web Design Agencies 2023: Another Exciting Win for Tunnel Vision Design

cartoon scene of Tunnel Vision Design award celebration for Top Web Agency 2023

We are thrilled to announce that Tunnel Vision Design has been recognized as one of the top web design companies in April 2023 by DesignRush, a leading B2B marketplace that connects brands with professional agencies. This award is a testament to our team’s creativity, expertise and dedication to delivering outstanding web solutions for our clients.

DesignRush evaluates thousands of agencies based on their portfolios, reviews, industry reputation and service quality. Being selected as one of the best web design companies is a huge honor for us and a validation of our work. We are grateful to DesignRush for this recognition and to our clients for their trust and support.

At Tunnel Vision Design, we are passionate about creating beautiful, functional and user-friendly websites that help our clients achieve their goals. We offer a full range of web design services, from strategy and branding to development and maintenance. Whether you need a simple landing page or a complex e-commerce site, we can handle it with professionalism and flair.

Top Web Design Agencies 2023: Another Exciting Win for Tunnel Vision Design 6 Top WEB DESIGN Agencies large

We are always looking for new challenges and opportunities to showcase our skills and creativity. If you are interested in working with us or learning more about our web design and WordPress hosting services, please contact us today. We would love to hear from you and discuss your project needs.

Why Your Poor Google PageSpeed Score Is Killing Your Website

cartoon robot exasperated by PageSpeed Scores

If you own a business website, you probably want it to be fast, user-friendly and optimized for conversions. But did you know that your website’s speed also affects your ranking on Google and other search engines? That’s right, Google PageSpeed scores are one of the factors that determine how well your website performs on organic search results.

Google PageSpeed scores are a measure of how fast your website loads on different devices and browsers. They range from 0 to 100, with higher scores indicating better performance.

What makes up a Google PageSpeed score?
  1. First contentful paint: The time it takes for the first element of your page to render on the screen.
  2. First meaningful paint: The time it takes for the main content of your page to render on the screen.
  3. Time to interactive: The time it takes for your page to become fully interactive and responsive to user input.
  4. Speed index: The average time it takes for all elements of your page to be visible on the screen.
  5. First CPU idle: The time it takes for your page’s main thread to become idle and ready for more tasks.
fast car speed
Why a slow site can keep you from reaching your full potential
  1. User experience: Faster websites provide a better user experience, which leads to higher engagement, retention and conversion rates. Users tend to abandon websites that take too long to load or respond poorly to their actions. According to Google, 53% of mobile users leave a site if it takes longer than 3 seconds to load. A slow-loading website can be frustrating for users, leading to a higher bounce rate and decreased engagement. This can ultimately result in fewer sales and conversions for the business.
  2. SEO ranking: Faster websites also rank higher on Google and other search engines, which means more organic traffic and visibility for your business. Google considers PageSpeed scores as one of its ranking signals since 2010, now uses Core Web Vitals (a set of metrics related to PageSpeed). A slow-loading site is more likely to rank lower, resulting in less organic traffic.
  3. Competitive edge: Faster websites give you an advantage over your competitors who may have slower or less optimized websites. You can attract more customers and generate more revenue by offering them a superior online experience.
  4. Decreased ad performance: As with improved ad performance, a slower-loading website means that ads are less likely to be viewed, resulting in a lower return on investment for businesses.
  5. Increased cost of operation: A slower website requires more resources to load, which can result in increased hosting costs or reduced efficiency for businesses with high traffic volumes.
  6. Negative impact on brand reputation: A slow-loading website can give the impression of a poorly-managed or outdated business, damaging the reputation of the brand.
fast speed city at night
Boosting your Google PageSpeed score benefits
  1. Improved user experience: Websites that load faster are more enjoyable to use and are more likely to keep visitors on the site for longer periods of time. This can lead to higher conversion rates and ultimately, more sales.
  2. Better search engine rankings: Google takes site speed into account when ranking websites in its search results. This means that a faster site is more likely to rank higher and receive more organic traffic.
  3. Increased mobile device performance: With the proliferation of mobile devices, it’s important for websites to load quickly on these devices. A slow-loading site can lead to a frustrating user experience, leading to a higher bounce rate.
  4. Reduced bounce rate: A high bounce rate (the percentage of visitors who leave a site after only viewing one page) can negatively impact a business’s search engine rankings. A fast-loading website is more likely to keep visitors on the site, reducing the bounce rate.
  5. Reduced cost of operation: A faster website requires fewer resources to load, which can result in cost savings for businesses that pay for hosting or have high traffic volumes.
  6. Improved ad performance: Advertisers often pay based on the number of impressions their ads receive. A faster-loading website means that ads are more likely to be viewed, resulting in a higher return on investment for businesses.
Ways to Improve Your Speed
  1. Use a reliable web hosting service: Your web hosting service plays a crucial role in determining how fast your website loads. Choose a web hosting service that offers high performance, security and scalability for your business needs. Avoid shared hosting plans that may slow down your website due to overcrowding or limited resources. Tunnel Vision Design will set your new site up on one of the fastest cloud hosting providers in the world–our competitors choose services based on what costs them the least, not what is the best fit for your business.
  2. Optimize images and videos: Images and videos are often the largest elements on your website, which can significantly increase its loading time. Optimize them by reducing their file size, compressing them, using responsive formats (such as WebP) and lazy loading them (only loading them when they are visible on the screen).
  3. Minify CSS, JavaScript and HTML files: CSS, JavaScript and HTML files are the code that makes up your website’s structure, functionality and appearance. Minifying them means removing any unnecessary characters (such as spaces, comments or line breaks) that do not affect their functionality but add extra bytes. This can reduce their file size and improve their loading speed.
  4. Enable caching: Caching is a technique that allows browsers to store copies of frequently accessed resources (such as images or scripts) locally on their devices. This reduces the number of requests sent to the server and speeds up subsequent page loads. You can enable caching by using plugins or tools that generate cache headers or files for your website.
  5. Use a content delivery network (CDN): A CDN is a network of servers distributed across different locations that deliver content faster by serving it from the closest server to the user’s location. This reduces latency (the delay between sending a request and receiving a response) and improves performance. You can use a CDN service such as Cloudflare, Digital Ocean, or Amazon CloudFront for your website.
  6. Minimize HTTP requests: Every time a browser requests a file (such as an image or CSS file) from a server, it adds to the load time of the website. Reduce the number of HTTP requests by combining files or using caching.
  7. Enable compression: Use Gzip compression to reduce the size of your website’s files, resulting in faster loading times.

These are some of the ways you can improve your Google PageSpeed scores and make your business website faster, but even better than spending months to years learning how to optimize your website is spending the next 15 minutes to let the eggheads at Tunnel Vision Design do it instead. By doing so, you can enhance user experience, SEO ranking and competitive edge of your new or redesigned website. So if you need help with optimizing your website’s speed or designing a fast and responsive website for your business, you can contact us at Tunnel Vision Design and set up a free consultation. We are experts in web design and development, and we will help you create a stunning and high-performing website. Don’t just take our word for it, here is a typical Tunnel Vision Design client website:

tunnelvisiondesign.com Google PageSpeed Score - 99 Performance / 93 Accessibility / 100 Best Practices / 100 SEO
Real life PageSpeed scores

Don’t trust any company that says that will promise 100s for every metric, depending on the individual goals and design vision for the specific site it may be preferable to decide on compromises which may slightly lower those scores. Dynamic, e-commerce, and multimedia sites in particular can have priorities that take precedence over pure speed, however, when you choose Tunnel Vision Design we’ll always craft your website to be the site of your dreams. There’s a reason we are known across the industry for our unique hassle-free maintenance plans which take all the headaches out of web hosting.

How Can Artificial Intelligence Like ChatGPT Empower Your Business?

Tunnel Vision Design is excited to announce the latest addition to our toolkit: ChatGPT. This powerful language model, developed by OpenAI, has the ability to understand and generate human-like text, making it a valuable asset for businesses looking to improve their online presence.

As more and more people turn to the web for information, communication, and commerce, the importance of having a strong online presence has never been greater. Traditional website design and development techniques are no longer sufficient to keep up with the rapidly changing landscape of the internet. This is where ChatGPT comes in.

Benefits to using ChatGPT and Artificial Intelligence

ChatGPT allows businesses to create personalized, engaging content for their websites, social media, and other online platforms. With its ability to understand and generate text, ChatGPT can help businesses create high-quality content that resonates with their target audience. This can be especially valuable for small businesses, which often lack the time and resources to produce large amounts of content on their own.

In addition to its potential for improving online content, ChatGPT and other emerging AI technologies have the potential to revolutionize the way businesses operate. By automating routine tasks and providing insights based on data analysis, AI can help businesses increase efficiency and productivity. This can be particularly beneficial for small businesses, which often have limited resources and manpower.

Furthermore, AI technologies like ChatGPT can help businesses better serve their customers. For example, ChatGPT can be used to power chatbots that provide instant answers to customer questions, allowing businesses to offer 24/7 support without the need for a large customer service team. This can improve the customer experience and help businesses build trust and loyalty.

Here are six key ways in which ChatGPT and emerging AI technology will change the web and impact small businesses:

  1. Personalized content creation: ChatGPT allows businesses to create personalized, engaging content for their websites, social media, and other online platforms. With its ability to understand and generate text, ChatGPT can help businesses create high-quality content that resonates with their target audience. This can be especially valuable for small businesses, which often lack the time and resources to produce large amounts of content on their own. Image creators such as Midjourney or DALL-E can even take prompts to generate images as an alternative to paying for photographers or buying stock photos for your blogs and articles.
  2. Improved efficiency and productivity: In addition to its potential for improving online content, ChatGPT and other emerging AI technologies have the potential to revolutionize the way businesses operate. By automating routine tasks and providing insights based on data analysis, AI can help businesses increase efficiency and productivity. This can be particularly beneficial for small businesses, which often have limited resources and manpower.
  3. Enhanced customer support: AI technologies like ChatGPT can also help businesses better serve their customers. For example, ChatGPT can be used to power chatbots that provide instant answers to customer questions, allowing businesses to offer 24/7 support without the need for a large customer service team. This can improve the customer experience and help businesses build trust and loyalty.
  4. Greater competitiveness: As more and more businesses begin to adopt AI technology, those that fail to do so risk falling behind their competitors. By leveraging the power of ChatGPT and other AI tools, businesses can gain a competitive edge and stay ahead of the curve in an increasingly digital world.
  5. Improved decision making: AI technologies like ChatGPT can also provide businesses with valuable insights based on data analysis. By analyzing large amounts of data and identifying patterns, AI can help businesses make more informed decisions and improve their operations.
  6. Increased security: As businesses increasingly rely on digital platforms, the importance of strong security measures cannot be overstated. AI technologies like ChatGPT can help businesses protect their data and systems from cyber threats and other vulnerabilities.

ChatGPT and emerging AI technology have the potential to greatly impact the web and the way businesses operate. By providing personalized content, automating routine tasks, and enhancing customer support, AI can help businesses improve their online presence, increase efficiency, and stay competitive. As AI technology continues to advance, Tunnel Vision Design is excited to be at the forefront of this revolutionary change.

Area Spotlight #1: Web Design Lexington, KY

Web Design Lexington, KY

From time to time, we are going to spotlight an area of the country with great local businesses that value quality web design. We wanted to start off with our home base of Lexington, KY before we continue to other locations in Kentucky and elsewhere in the United States.

Kentucky Awards

Area Spotlight #1: Web Design Lexington, KY 7 Screen Shot 2021 08 13 at 9.01.38 PM

Expertise.com has recognized Tunnel Vision Design as one of the best web designers in Lexington, KY. Contact us today for your custom website design. Our team conducts a manual review to verify that each company on our list is truly one of the best. We grade each business by the following criteria:

  • Availability
  • Qualification
  • Reputation
  • Experience
  • Professionalism

If you are looking for Kentucky web designers, you’ve found the best.

Kentucky Horse Auctions

Platinum Equine Auction Screens - Lexington, KY

One of the things Kentucky is known for is its horse industry. Tunnel Vision Design is the leading web design firm for horse auction websites and have launched multiple auction sites over the years. One of our very successful clients, Platinum Equine Auction is seeing tremendous growth after we released their new website in 2020. Whether your Kentucky business is interested in an auction-based website or is equine focused, TVD has years of experience to deliver you the solution you need.

Local Meals + Catering – Come To The Table

Just outside of Lexington based in Harrodsburg is one of our newer clients Come To the Table. We are happy to announce the launch of their new website which we are very proud of. Emily asked us for an attractive, eye-catching design where people could order and pay online for a rotating menu of meals and as they say the proof is in the pudding. It’s always great to work with a local business that is also focused on serving local customers.

Come To The Table - Harrodsburg, Kentucky
Come to the Table – local catering

Local Partnerships

We partner with numerous local businesses to provide you the support and customer knowledge that your business needs. Whenever we can use the services of a local business or hire local talent we prefer to support local entrepreneurs too. Kentucky has a lot to offer from horses to bourbon to world-class athletics and we are proud to call Lexington, KY our home base. Outsiders don’t always understand what makes Kentucky Kentucky. It’s important for a lot of small businesses to have local roots and know that when they pick up the phone or send an email it’s not going eight time zones and an ocean away.

World-Wide Partnerships

Just as important as knowing when to support local is knowing when it’s best to go national or international. When it comes to big ticket items like hosting and security we prefer the biggest and best names possible for your website. For infrastructure services such as data centers, cloud storage, distributed denial-of-service (DDoS) mitigation, content delivery, and domain services we will always choose the best company for the job.

Tunnel Vision Design — Local Roots, World-Class Business