Top Web Design Agencies 2023: Another Exciting Win for Tunnel Vision Design

cartoon scene of Tunnel Vision Design award celebration for Top Web Agency 2023

We are thrilled to announce that Tunnel Vision Design has been recognized as one of the top web design companies in April 2023 by DesignRush, a leading B2B marketplace that connects brands with professional agencies. This award is a testament to our team’s creativity, expertise and dedication to delivering outstanding web solutions for our clients.

DesignRush evaluates thousands of agencies based on their portfolios, reviews, industry reputation and service quality. Being selected as one of the best web design companies is a huge honor for us and a validation of our work. We are grateful to DesignRush for this recognition and to our clients for their trust and support.

At Tunnel Vision Design, we are passionate about creating beautiful, functional and user-friendly websites that help our clients achieve their goals. We offer a full range of web design services, from strategy and branding to development and maintenance. Whether you need a simple landing page or a complex e-commerce site, we can handle it with professionalism and flair.

Top Web Design Agencies 2023: Another Exciting Win for Tunnel Vision Design 1 Top WEB DESIGN Agencies large

We are always looking for new challenges and opportunities to showcase our skills and creativity. If you are interested in working with us or learning more about our web design and WordPress hosting services, please contact us today. We would love to hear from you and discuss your project needs.

Why Your Poor Google PageSpeed Score Is Killing Your Website

cartoon robot exasperated by PageSpeed Scores

If you own a business website, you probably want it to be fast, user-friendly and optimized for conversions. But did you know that your website’s speed also affects your ranking on Google and other search engines? That’s right, Google PageSpeed scores are one of the factors that determine how well your website performs on organic search results.

Google PageSpeed scores are a measure of how fast your website loads on different devices and browsers. They range from 0 to 100, with higher scores indicating better performance.

What makes up a Google PageSpeed score?
  1. First contentful paint: The time it takes for the first element of your page to render on the screen.
  2. First meaningful paint: The time it takes for the main content of your page to render on the screen.
  3. Time to interactive: The time it takes for your page to become fully interactive and responsive to user input.
  4. Speed index: The average time it takes for all elements of your page to be visible on the screen.
  5. First CPU idle: The time it takes for your page’s main thread to become idle and ready for more tasks.
fast car speed
Why a slow site can keep you from reaching your full potential
  1. User experience: Faster websites provide a better user experience, which leads to higher engagement, retention and conversion rates. Users tend to abandon websites that take too long to load or respond poorly to their actions. According to Google, 53% of mobile users leave a site if it takes longer than 3 seconds to load. A slow-loading website can be frustrating for users, leading to a higher bounce rate and decreased engagement. This can ultimately result in fewer sales and conversions for the business.
  2. SEO ranking: Faster websites also rank higher on Google and other search engines, which means more organic traffic and visibility for your business. Google considers PageSpeed scores as one of its ranking signals since 2010, now uses Core Web Vitals (a set of metrics related to PageSpeed). A slow-loading site is more likely to rank lower, resulting in less organic traffic.
  3. Competitive edge: Faster websites give you an advantage over your competitors who may have slower or less optimized websites. You can attract more customers and generate more revenue by offering them a superior online experience.
  4. Decreased ad performance: As with improved ad performance, a slower-loading website means that ads are less likely to be viewed, resulting in a lower return on investment for businesses.
  5. Increased cost of operation: A slower website requires more resources to load, which can result in increased hosting costs or reduced efficiency for businesses with high traffic volumes.
  6. Negative impact on brand reputation: A slow-loading website can give the impression of a poorly-managed or outdated business, damaging the reputation of the brand.
fast speed city at night
Boosting your Google PageSpeed score benefits
  1. Improved user experience: Websites that load faster are more enjoyable to use and are more likely to keep visitors on the site for longer periods of time. This can lead to higher conversion rates and ultimately, more sales.
  2. Better search engine rankings: Google takes site speed into account when ranking websites in its search results. This means that a faster site is more likely to rank higher and receive more organic traffic.
  3. Increased mobile device performance: With the proliferation of mobile devices, it’s important for websites to load quickly on these devices. A slow-loading site can lead to a frustrating user experience, leading to a higher bounce rate.
  4. Reduced bounce rate: A high bounce rate (the percentage of visitors who leave a site after only viewing one page) can negatively impact a business’s search engine rankings. A fast-loading website is more likely to keep visitors on the site, reducing the bounce rate.
  5. Reduced cost of operation: A faster website requires fewer resources to load, which can result in cost savings for businesses that pay for hosting or have high traffic volumes.
  6. Improved ad performance: Advertisers often pay based on the number of impressions their ads receive. A faster-loading website means that ads are more likely to be viewed, resulting in a higher return on investment for businesses.
Ways to Improve Your Speed
  1. Use a reliable web hosting service: Your web hosting service plays a crucial role in determining how fast your website loads. Choose a web hosting service that offers high performance, security and scalability for your business needs. Avoid shared hosting plans that may slow down your website due to overcrowding or limited resources. Tunnel Vision Design will set your new site up on one of the fastest cloud hosting providers in the world–our competitors choose services based on what costs them the least, not what is the best fit for your business.
  2. Optimize images and videos: Images and videos are often the largest elements on your website, which can significantly increase its loading time. Optimize them by reducing their file size, compressing them, using responsive formats (such as WebP) and lazy loading them (only loading them when they are visible on the screen).
  3. Minify CSS, JavaScript and HTML files: CSS, JavaScript and HTML files are the code that makes up your website’s structure, functionality and appearance. Minifying them means removing any unnecessary characters (such as spaces, comments or line breaks) that do not affect their functionality but add extra bytes. This can reduce their file size and improve their loading speed.
  4. Enable caching: Caching is a technique that allows browsers to store copies of frequently accessed resources (such as images or scripts) locally on their devices. This reduces the number of requests sent to the server and speeds up subsequent page loads. You can enable caching by using plugins or tools that generate cache headers or files for your website.
  5. Use a content delivery network (CDN): A CDN is a network of servers distributed across different locations that deliver content faster by serving it from the closest server to the user’s location. This reduces latency (the delay between sending a request and receiving a response) and improves performance. You can use a CDN service such as Cloudflare, Digital Ocean, or Amazon CloudFront for your website.
  6. Minimize HTTP requests: Every time a browser requests a file (such as an image or CSS file) from a server, it adds to the load time of the website. Reduce the number of HTTP requests by combining files or using caching.
  7. Enable compression: Use Gzip compression to reduce the size of your website’s files, resulting in faster loading times.

These are some of the ways you can improve your Google PageSpeed scores and make your business website faster, but even better than spending months to years learning how to optimize your website is spending the next 15 minutes to let the eggheads at Tunnel Vision Design do it instead. By doing so, you can enhance user experience, SEO ranking and competitive edge of your new or redesigned website. So if you need help with optimizing your website’s speed or designing a fast and responsive website for your business, you can contact us at Tunnel Vision Design and set up a free consultation. We are experts in web design and development, and we will help you create a stunning and high-performing website. Don’t just take our word for it, here is a typical Tunnel Vision Design client website:

tunnelvisiondesign.com Google PageSpeed Score - 99 Performance / 93 Accessibility / 100 Best Practices / 100 SEO
Real life PageSpeed scores

Don’t trust any company that says that will promise 100s for every metric, depending on the individual goals and design vision for the specific site it may be preferable to decide on compromises which may slightly lower those scores. Dynamic, e-commerce, and multimedia sites in particular can have priorities that take precedence over pure speed, however, when you choose Tunnel Vision Design we’ll always craft your website to be the site of your dreams. There’s a reason we are known across the industry for our unique hassle-free maintenance plans which take all the headaches out of web hosting.

Client Spotlight – Langley Properties

Client Spotlight Langley Properties

The team has completed a major redesign project for our client Langley Properties, a leading commercial real estate company in Lexington, Kentucky. Langley Properties manages and leases a number of premium office and retail spaces in Alabama, Georgia, Kentucky and North Carolina. They specialize in purchasing grocery anchored shopping and lifestyle centers.

The new website, https://langleyproperty.com/, showcases Langley Properties’ diverse portfolio of properties and services, as well as their commitment to excellence, innovation, and community involvement. The website features a modern and user-friendly design that adapts to any device and screen size. It also includes listings of available properties, a news section with the latest updates from Langley Properties, and a contact form for potential tenants and investors.

web designers Kentucky

We are proud to have partnered with Langley Properties on this project and to have delivered a website that reflects their brand identity and values. We used our expertise in web design, graphic design, branding, and logo services to create a stunning online presence for Langley Properties that will help them attract more customers and grow their business.

Tunnel Vision Design is a web design agency based in Lexington, Kentucky that provides your business with everything it needs to get online and seen by customers. We meticulously design eye-catching mobile-responsive websites and provide striking graphic design, branding, and logo services. We also offer worry-free web hosting packages that include free maintenance hours where we handle all the backups, maintenance, and upgrades for your website at no extra charge.

If you are looking for a web design agency that can help you create a memorable digital presence for your business or organization contact us today at (859) 951-8412 or visit our website at https://tunnelvisiondesign.com/ .

Client Spotlight – Palmers Fresh Grill

Client Spotlight Palmers Fresh Grill

We are excited to announce that we have recently completed a website redesign project for our client Palmers Fresh Grill, a restaurant that offers fresh and delicious dishes with a Southern flair. Palmers Fresh Grill is located in Lexington, Kentucky, and has been serving the community for years.

The new website, which can be viewed at https://palmersfreshgrill.com/, features a modern and elegant design that showcases the restaurant’s menu, catering services, events, gift cards, and more. The website is also mobile-friendly, responsive, and easy to navigate.

We worked closely with Palmers Fresh Grill to understand their vision and goals for their online presence. We wanted to create a website that reflects their brand identity and values, as well as their commitment to quality and customer satisfaction. We also wanted to make sure that the website is user-friendly and SEO-optimized, so that potential customers can find them online and book a table or order online.

We are proud of the result and we hope that you will check out the new website and see for yourself what Palmers Fresh Grill has to offer. Whether you are looking for a casual lunch, a romantic dinner, or a catering service for your next event, Palmers Fresh Grill has something for everyone.

If you are interested in getting a website redesign for your own business or organization, please contact us at Tunnel Vision Design. We are a web design and graphic design agency based in Lexington KY that provides customized solutions for your online needs. We have experience in designing websites for various industries and niches, such as restaurants, e-commerce, nonprofits, education, health care, and more.

We offer affordable rates and flexible packages that suit your budget and requirements. We also offer premium WordPress hosting services that include free maintenance hours where we handle all the backups, maintenance, and upgrades for your website at no extra charge.

You can visit our website at https://tunnelvisiondesign.com/ to learn more about our services
and portfolio. You can also read our articles on web design tips, tricks, and best practices on our blog.

We would love to hear from you and discuss how we can help you achieve your online goals. You can reach us by phone at (859) 951-8412 or by email at info@tunnelvisiondesign.com.

Thank you for choosing Tunnel Vision Design as your web design partner. We look forward to working with you again in the future.

Client Spotlight – EMpact Medical

Client Sptlight EMpact Medical

Tunnel Vision Design would like to announce that we have recently completed a new website project for our client EMpact Medical, a leading provider of emergency medical services in Kentucky. EMpact Medical offers high-quality care and transport for patients with various medical conditions, using state-of-the-art equipment and experienced staff.

The new website, which can be viewed at https://empactmedical.com/, showcases EMpact Medical’s services, locations, team, and testimonials. The website is designed to be user-friendly, responsive, and secure, with a modern and professional look that reflects EMpact Medical’s brand identity.

We are proud to have worked with EMpact Medical on this project and to have delivered a website that meets their needs and expectations. We hope that the new website will help them reach more potential customers and grow their business.

At Tunnel Vision Design, we specialize in web design and graphic design services for businesses of all sizes and industries. We create custom websites that are tailored to your goals, budget, and audience. We also offer branding, logo design, hosting, maintenance, and SEO services to help you establish a strong online presence.

If you are interested in working with us on your next web design project or want to learn more about our services, please contact us today. We would love to hear from you!

Client Spotlight – Lexington Green

Client Spotlight Lexington Green

Our team at Tunnel Vision Design are thrilled to announce that we have just completed a stunning website redesign for our client Lexington Green! Lexington Green provides lakefront shopping in an upscale retail center for a wide variety of businesses in Lexington, Kentucky. They wanted a modern redesign of their existing website that would showcase their amazing property, shops, and restaurants.

We at Tunnel Vision Design are proud to have worked with them on this project. We are a web design and graphic design agency based in Lexington, KY, that provides everything your business needs to get online and seen by customers. We meticulously design eye-catching mobile-responsive websites and provide striking graphic design, branding, and logo services.

friends using site

For Lexington Green, we created a new site that is sleek, user-friendly, and easy to navigate. We used vibrant colors and images to highlight their amazing retail center. We also made sure that the site is fast-loading, secure, and SEO-optimized to help them rank higher on search engines.

You can check out their new site at https://shoplexgreen.com/ and see for yourself how amazing it looks! If you are interested in getting a website redesign or any other web design or graphic design service from us, please contact us today at (859) 951-8412 or visit our contact page to schedule a free 15 minute consultation We would love to hear from you and help you achieve your online goals!

Client Spotlight – J-IV Contracting LLC

Client Spotlight J-IV Contracting LLC

We are excited to announce that we have recently completed a new website project for our client J-IV Contracting LLC, a general contractor based in Harrodsburg, Kentucky. J-IV Contracting specializes in custom and spec home building, as well as other project and building needs in the Central Kentucky area.

The new website, which can be found at https://j4contractingky.com/, showcases the company’s portfolio of work, their team of experts, their services and testimonials from satisfied customers. The website also features a blog section where J-IV Contracting shares their insights and tips on various topics related to home building and improvement.

The website was designed and developed by Tunnel Vision Design LLC, a web design and graphic design agency located in Lexington, Kentucky. Tunnel Vision Design provides comprehensive solutions for businesses that want to get online and seen by customers. We offer eye-catching mobile-responsive websites, striking graphic design, branding and logo services, as well as worry-free web hosting packages.

“I was blown away by the quality and creativity of Tunnel Vision Design sites. They are not just websites, they are experiences. They capture the essence of the brand and the message in a stunning and engaging way. I have never seen anything like it before. Tunnel Vision Design sites are incredible!”

– Jasper s.

We are proud to have worked with J-IV Contracting on this project and we know that their new website will help them reach more potential clients and grow their business. If you are looking for a reliable and professional web design and hosting agency for your next project, we highly recommend J-IV Contracting. We are known throughout Kentucky and nationally for our hassle-free maintenance packages which take all the headaches out of having a website. And if you need a stunning website for your business, don’t hesitate to contact us at Tunnel Vision Design. We would love to hear from you!

How Can Artificial Intelligence Like ChatGPT Empower Your Business?

Tunnel Vision Design is excited to announce the latest addition to our toolkit: ChatGPT. This powerful language model, developed by OpenAI, has the ability to understand and generate human-like text, making it a valuable asset for businesses looking to improve their online presence.

As more and more people turn to the web for information, communication, and commerce, the importance of having a strong online presence has never been greater. Traditional website design and development techniques are no longer sufficient to keep up with the rapidly changing landscape of the internet. This is where ChatGPT comes in.

Benefits to using ChatGPT and Artificial Intelligence

ChatGPT allows businesses to create personalized, engaging content for their websites, social media, and other online platforms. With its ability to understand and generate text, ChatGPT can help businesses create high-quality content that resonates with their target audience. This can be especially valuable for small businesses, which often lack the time and resources to produce large amounts of content on their own.

In addition to its potential for improving online content, ChatGPT and other emerging AI technologies have the potential to revolutionize the way businesses operate. By automating routine tasks and providing insights based on data analysis, AI can help businesses increase efficiency and productivity. This can be particularly beneficial for small businesses, which often have limited resources and manpower.

Furthermore, AI technologies like ChatGPT can help businesses better serve their customers. For example, ChatGPT can be used to power chatbots that provide instant answers to customer questions, allowing businesses to offer 24/7 support without the need for a large customer service team. This can improve the customer experience and help businesses build trust and loyalty.

Here are six key ways in which ChatGPT and emerging AI technology will change the web and impact small businesses:

  1. Personalized content creation: ChatGPT allows businesses to create personalized, engaging content for their websites, social media, and other online platforms. With its ability to understand and generate text, ChatGPT can help businesses create high-quality content that resonates with their target audience. This can be especially valuable for small businesses, which often lack the time and resources to produce large amounts of content on their own. Image creators such as Midjourney or DALL-E can even take prompts to generate images as an alternative to paying for photographers or buying stock photos for your blogs and articles.
  2. Improved efficiency and productivity: In addition to its potential for improving online content, ChatGPT and other emerging AI technologies have the potential to revolutionize the way businesses operate. By automating routine tasks and providing insights based on data analysis, AI can help businesses increase efficiency and productivity. This can be particularly beneficial for small businesses, which often have limited resources and manpower.
  3. Enhanced customer support: AI technologies like ChatGPT can also help businesses better serve their customers. For example, ChatGPT can be used to power chatbots that provide instant answers to customer questions, allowing businesses to offer 24/7 support without the need for a large customer service team. This can improve the customer experience and help businesses build trust and loyalty.
  4. Greater competitiveness: As more and more businesses begin to adopt AI technology, those that fail to do so risk falling behind their competitors. By leveraging the power of ChatGPT and other AI tools, businesses can gain a competitive edge and stay ahead of the curve in an increasingly digital world.
  5. Improved decision making: AI technologies like ChatGPT can also provide businesses with valuable insights based on data analysis. By analyzing large amounts of data and identifying patterns, AI can help businesses make more informed decisions and improve their operations.
  6. Increased security: As businesses increasingly rely on digital platforms, the importance of strong security measures cannot be overstated. AI technologies like ChatGPT can help businesses protect their data and systems from cyber threats and other vulnerabilities.

ChatGPT and emerging AI technology have the potential to greatly impact the web and the way businesses operate. By providing personalized content, automating routine tasks, and enhancing customer support, AI can help businesses improve their online presence, increase efficiency, and stay competitive. As AI technology continues to advance, Tunnel Vision Design is excited to be at the forefront of this revolutionary change.

Social Media Automation: The Ultimate Timesaver

social media automation on phone - Facebook, Twitter, Instagram, Pinterest, YouTube, TikTok

Social media automation is the use of technology to schedule and post content on social media platforms without the need for manual intervention. This can help your business save time and resources, as well as improve social media presence. By automating certain tasks, businesses can focus on creating engaging content, interacting with their audience, and analyzing the results of their social media efforts.

Why Spend Time on Social Media At All?

For many businesses that aren’t as engaged online in their direct line of business, it can be hard to justify maintaining social media accounts when there are so many other tasks that need taken care of. However, social media is becoming increasingly vital for brand awareness, customer engagement, and sales.

Tunnel Vision Design can get you started with social media both in setting up accounts, assisting with content creation, and suggesting the best ways that social media may help your business.

Software Options for Social Media Automation

There are several software options available for social media automation, including Hootsuite, Buffer, and Sprout Social. These tools allow businesses to schedule and publish content on multiple social media platforms, as well as track the performance of their posts and analyze social media analytics. Other features may include the ability to engage with followers, manage social media campaigns, and collaborate with team members.

Social Media Automation: The Ultimate Timesaver 2 realistic robot using an macbook with a social media feed 1

How Tunnel Vision Design Can Help

Businesses both small and large can benefit from social media automation and similar automation tools, but how do you get started? This is where hiring an expert like Tunnel Vision Design can get you started on the road to success. We have extensive experience with a variety of automation tools, and we even use them in our own business! Automation can supercharge a smaller marketing budget as it can free up your staff to perform other tasks that aren’t as easily automated.

Benefits of Social Media Automation:

  1. Save time and resources: By automating tasks such as posting content and responding to comments, businesses can save time and resources that would otherwise be spent on manual social media management.
  2. Improve efficiency: Automation can help businesses streamline their social media efforts, allowing them to focus on creating high-quality content and engaging with their audience.
  3. Increase consistency: Social media automation can help businesses maintain a consistent presence on social media, ensuring that their content is being shared regularly and their audience is being engaged with consistently.
  4. Access to more advanced features: Many social media automation tools offer advanced features such as analytics, campaign management, and team collaboration, which can help businesses optimize their social media efforts and track their success.
  5. Better targeting: Social media automation tools often allow businesses to target specific audiences with their content, helping to ensure that their message is being seen by the right people.
  6. Improved customer service: Automation can also be used to respond to customer inquiries and complaints on social media, helping businesses provide timely and effective customer service.
  7. Greater flexibility: Automation allows businesses to schedule and publish content in advance, giving them the flexibility to focus on other tasks while their social media presence is maintained.
  8. Enhanced engagement: By automating certain tasks, businesses can free up time to interact with their audience and create more engaging content, ultimately leading to increased engagement and followers.
  9. Improved analysis and reporting: Social media automation tools often include analytics and reporting features, which can help businesses track the performance of their social media efforts and identify areas for improvement. Analytics can help provide you with a birds-eye view of the performance of your campaigns, so instead of having to login to multiple services you have one place to view how all of your content is doing. This can also help you prioritize services based on where you are seeing the most engagement and sales.
  10. Increased brand awareness: A strong social media presence can help businesses increase their brand awareness and reach a wider audience, ultimately leading to increased sales and revenue.
  11. Better collaboration: Instead of relying on multiple employees with access to the social media accounts to communicate before they post a new tweet or Facebook post, with a calendar of content set up everyone can see what is going to be published in the future.

Types of Automation

  • WordPress auto-posting new articles to Facebook, Twitter, etc. Never forget to promote your new content again with automation!
  • Scheduled tweets
  • Arrange a calendar to post interesting links or articles for your Facebook page regularly
  • Design sales and promotions at night to go live during business hours
  • Auto-chat bots – automatically reply or provide default answers to people messaging your website, Facebook messenger, etc.
  • Create your entire month of social media engagement all at once instead of having to worry about it every day
  • Post your business photos to Instagram automatically
  • Use AI-powered technology such as ChatGPT to get the starter content for you to expand and make your own. See our detailed article about how ChatGPT and other artificial intelligence tools are changing the game for content creators.

Summary

Overall, social media automation can provide numerous benefits for businesses looking to optimize their social media efforts. By using automation tools, businesses can save time and resources, improve their efficiency, and increase their brand awareness and engagement. While automation should not be relied upon entirely, it can be a useful tool for managing social media tasks and freeing up time for more important tasks.